MRII Blog

A guest blog by Stan Sthanunathan: MRII Board Member; CEO of i-Genie.AI; Retired EVP of CMI at Unilever; Ex Global VP of Marketing Strategy & Insights at The Coca-Cola Company....
The MRII 2024 Emerging Markets Award, presented in partnership with the University of Georgia and ESOMAR and sponsored by OvationMR, celebrates the dedication and achievements of its recipients, showcasing their potential...

Earlier this year, we launched the new MRII Emerging Markets Award program, targeting applicants from Latin America, Africa/Middle East, and Asia/Pacific regions around the world. Thanks to the support of OvationMR—and...

Soumik Siddique Plaban is among the inaugural recipients of the MRII Emerging Markets Award, sponsored by OvationMR and established in collaboration with ESOMAR and the University of Georgia. The MRII Emerging...
Overall this new MRII Emerging Markets Award is a great example of positive outreach to the emerging markets ESOMAR serves, both through its own activities and the Education initiatives that are...
We were thrilled to introduce the new MRII Emerging Markets Award this year. The award offers free market research education to rising market research professionals in emerging markets. Beatrice Waruguru Karimi...
This year the Market Research Institute International made the bold step of announcing a new, important award focused on supporting emerging markets. ...
A guest blog by Finn Raben, MRII Board Member, Founder of Amplifi Consulting, and past General Director of ESOMAR...
Insights and findings from the 2024 Generation1.ca Global Industry Skills Study shed light on the necessity of numeracy, analytical skills, and persuasive communications. ...
Market Research Institute International (MRII) has released a comprehensive report on the newest wave of its global study among market research professionals about their profession, covering key factors that are impacting their...
Businesses are increasingly using chatbots and AI for quick data collection, but these methods often miss deeper customer insights. In-person market research, which captures nonverbal cues and builds trust, provides more...
“AI in Focus: Market Researchers Weigh in on Workplace Impact for Today and Tomorrow,” a newly released report from MRII, takes a different, more personal perspective on the impact of AI....

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