Presented by MRII and University of Georgia

Learn about the broad set of activities that define market research – an essential introduction for individuals just entering the field as well as those who have some experience but want a broader view. 

Learn how to identify the issue a business faces, determine its information needs, develop research objectives and hypotheses, and determine the best way to achieve those objectives. 

Learn the basic principles to apply when designing and drawing samples that represent your target audience and the basics of traditional probability sampling as well as the ins and outs of working with panels and other forms of online sampling.

Learn the foundational knowledge necessary to properly utilize qualitative approaches that yield valuable insights. 

Learn how to match your data collection method to the business problem and the target population – a critical step in research design. 

Learn about the many secondary data sources available to you, including those popularly referred to as “big data.”   

Learn how to prepare your data for analysis, select the most appropriate statistical methods, and develop an analysis plan. 

Learn about a variety of the most common advanced analytical techniques in use today, when to use them, and what they can tell us about the business problem under study. 

Learn how to translate your research findings into reports and presentations that grab your audience’s attention, address the business decision your client needs to make, and offer sound and useful recommendations. 

As businesses increasingly compete in a global economy, the ability to design and conduct multi-country market research has become a critical skill. This course will introduce concepts and best practices for conducting global research with confidence.  

Learn how evolving technological, social, scientific, economic, and cultural forces are redefining how market research is designed and conducted. 

Learn the fundamental ethical and legal principles that govern our relationships with the people whose data we collect and/or process in research, and why it is important that those principles govern our actions at all times. 

Learn how to write a quality survey using the primary scales of measurement. The course is designed using best practices to teach the multiple steps in designing a questionnaire and the proper guidelines.