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Upcoming Webinars

Turning Proof into Power: Product Claims 101

Date: February 18, 2026 | 12 p.m. ET | Free

Presenters

Neeta Yousaf, Senior Director, Product Insights – Curion

Tomás Gilbert, Director, Qualitative Insights – Curion

Duration: 1 hour

Description: Unlock the secrets behind product claims that captivate consumers and elevate brands. Learn how to craft claims that are distinctive, defensible, and proven through real data. Explore real world examples to see how science and storytelling combine to build trust, fuel preference, and power market success.

Outcomes: 

  • Master the Claims Process: Gain a comprehensive understanding of the systematic approach to claim generation, from uncovering consumer insights to creating impactful, differentiated claims that enhance your product’s marketability.
  • Navigate Regulatory Challenges: Learn how to apply ASTM E1958 standards and conduct risk assessments to ensure your claims are compliant, reducing the likelihood of challenges from competitors or regulatory bodies.
  • Leverage Data-Backed Strategies for Success: Explore how rigorous research and substantiation, as illustrated by real life case studies, can transform your product claims into powerful marketing tools that boost consumer trust and drive market share.

AI in Research: Where AI Helps and Where Humans Are Needed

Date: March 3, 2026 | 12 p.m. ET | Free

Presenter: Alfred Wahlforss, Founder and CEO of Listen Labs

Duration: 1 hour

Description: AI is rapidly changing how insights are generated, synthesized, and applied. Yet as tools proliferate, many organizations are still determining where AI truly adds value, and where human judgment remains critical. While some applications unlock speed and scale, others introduce new risks around data quality, trust, fraud, synthetic data, and the oversight required to ensure credible insights. In this webinar, Listen Labs examines how AI is reshaping  research and how leading organizations like Microsoft, NBCUniversal, and Sweetgreen are informing research and business decisions while navigating these challenges. Attendees will leave with a clearer understanding of how to balance automation and human-in-the-loop expertise as research workflows evolve in 2026 and beyond.

Attendees will learn:

  • The dos and don’ts that separate AI experimentation from durable impact.
  • Practical guardrails for data quality, recruitment, and governance.
  • How to balance automation and human-in-the-loop expertise as research workflows evolve in 2026 and beyond.

Presenter: Alfred Wahlforss, Founder and CEO of Listen Labs

Alfred is the co-founder and CEO of Listen Labs, the AI-first research platform transforming how companies talk to their customers. Previously a researcher at Harvard, he helped pioneer the use of AI to moderate qualitative interviews at scale. Under his leadership, Listen has partnered with global brands including Google, Microsoft, and Nestl?, and raised $27M from Sequoia Capital.

Past Webinars On-Demand

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