Date: May 15, 2024 | 12 p.m. EDT | Free
Speaker: Michaela Mora, President, Relevant Insights
Companies are finally realizing that user experience (UX) emerges from a tapestry of interactions across the customer journey, spanning various touchpoints between consumers and brands. These interactions extend beyond product usage—whether digital or physical—and encompass exposure to marketing elements like pricing, distribution, and promotion. A collaboration between market research and UX teams is essential to truly understand customers and drive business outcomes. By weaving insights from both realms, businesses can create holistic experiences that resonate with their audience.
In this presentation, we will discuss:
– Differences and similarities between market research and UX research.
– An actionable framework to help integrate customer experiences across the customer journey.
– How the market research and UX teams can work together to develop new products.