Upcoming Webinars

Date: September 22, 2026 | 12 p.m. ET | Free

Presenter: Alex Ward-Booth, Director – Research, Insights and Consulting, Savanta

Description: As retailers head into the 2026 holiday season, new global consumer tracking data points to some sharp shifts in behavior that go well beyond discounting. This session unpacks what’s really driving shoppers this year and what it means for the shelf, the search/AI experience, and the holiday marketing calendar. The session closes with a look at where research itself is heading, including how AI-simulated consumer research is already being used to pressure-test findings like these before they reach a live audience.

Why you should attend:

• Spot the real 2026 holiday shifts — see what’s actually driving shoppers this year, beyond discounting.
• Know where shoppers decide — get the latest on the shelf and search/AI experience shaping purchases.
• A first look at AI-simulated research — see how it’s used to pressure-test findings before they go live.

Alex Ward-Booth

Alex Ward-Booth is a Research Director in Savanta’s Brands Division, with experience delivering insight-led projects for clients across a range of sectors including FMCG, financial services and healthcare.

With more than 15 years’ experience spanning both agency-side and client-side roles, Alex specialises in triangulating data from multiple sources and turning it into clear, actionable implications – helping clients make better decisions and drive business growth.

All registrants will receive a link to the recorded webinar video, so you can view it later if more convenient.

Date: October 14, 2026 | 12 p.m. ET | Free

Presenters: Anna Yeatman, Associate Director, Strategic Market Insights, Curion and Shilpa Samant, Sr. Director, Strategic Product Insights, Curion

Duration: 1 hour

Unlock the secrets to successful research with kids, from infants to teens. Learn how to approach research, both qualitative and quantitative, that is engaging, ethical, and developmentally appropriate while capturing authentic feedback that leads to stronger insights and better products. Explore practical techniques and real-world examples to see how thoughtful study design can turn our tiny testers into powerful sources of learning.

Outcomes:

• Choose the right research approach for different age groups, from observational methods with infants to direct feedback from tweens and teens.
• Apply best practices for recruitment, consent, assent, and study design to ensure research is safe, ethical, and effective.
• Capture more meaningful insights by tailoring stimuli, environments, and engagement techniques to how children think, communicate, and experience products.

All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.

Date: October 21, 2026 | 12 p.m. ET | Free

Presenters: Lucy Davison, CEO, Keen as Mustard Marketing and Simon Dunn, Creative Director, Keen as Mustard Marketing

You’ve done the storytelling training. You know how to craft a compelling narrative. So why are your insights still not driving action? In this free webinar, we’ll show you what comes next, how to take that story and build a real communication campaign: multiple formats, multiple audiences, real cut-through. Because a great insight gathering dust in a deck isn’t an insight. It’s a missed opportunity.

You will learn:

1. See communication as a strategy, not an afterthought. Stop bolting on a deck at the end. Start planning your campaign from day one.
2. Discover what actually drives decisions. Hint: it’s not better data. It’s better persuasion.
3. Walk away with something you can use immediately. Real tools. Next project. No excuses.

All registrants will receive a link to the recorded webinar video, so you can view it later if more convenient.

Lucy Davison  | CEO |  lucy@mustardmarketing.com

Lucy Davison FMRS is the award-winning founder and CEO of Keen as Mustard Marketing, with 30+ years’ experience putting consumer insight at the heart of global brands like Coca-Cola, Adobe and Purina, and making agencies like System1 and Zappi famous. A Fellow of the MRS and elected member of the ESOMAR Council, she’s a sought-after keynote speaker who’s written for the FT, The Independent and Marketing Week. When it comes to helping data, research and insight businesses get noticed, Lucy knows what it takes to be famous.

Simon Dunn  | Creative Director |  simon@mustardmarketing.com

With over 20 years’ experience in design for data, research and insights, Simon is an expert at solving the design problems of prominent insights agencies, organisations, and end-clients. After training in engineering surveying, Simon developed a love of design in the mid 90’s, a passion which led him to design roles in the insights industry, including the position of head of design at Research International. After owning his own design business for three years, Simon joined Keen as Mustard Marketing 12 years ago, where he has been improving the design of a vast range of insights companies, presentations, brands and websites and providing professional design training to market researchers ever since.