What is MRCBOK™?

History of MRCBOK™

Developed by William Neal of SDR Consulting, Inc. and Dr. Malcolm McNiven of the University of Georgia in 1994, the MRCBOK™ directly led to the formation of the MRII. That same year the Marketing Research Association (MRA) Board of Directors appointed a task force to determine the feasibility of creating a separate non-profit organization to create educational and training materials for the marketing and opinion research industry. The board approved and allocated funds in 1995 to establish the Institute.

Ever since, a unique mix of practitioners and academics have periodically reviewed and updated the MRCBOK™, so that it can serve as a firm, contemporary foundation for insights professional. Reviewed by industry associations around the world, the MRCBOK™ represents an international consensus of business practitioners on the required fundamentals for market research and insights education.

Subscribe to our Newsletter

By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact