Past Webinars

View our Past Webinars On-Demand

Best Practices in Market Segmentation…And Pitfalls to Avoid

Date: March 19, 2025

Speaker: Keith Chrzan, SVP Analytics, Sawtooth Software

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The Evolution of Marketing Mix Modeling: A Holistic Approach to Business Analytics

Date: February 12, 2025

Speaker: Brian Lange, SVP Analytic Consulting, Ipsos MMA

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Truth in Advertising: Research (and Knowledge) Can Keep You Out of Trouble

Date: November 13, 2024

Speakers: Lisa Cooper, Senior Vice President, RTi Research, and Sue Collin, Senior Vice President, RTi Research

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Maximizing Research Participation: Understanding What Motivates Consumers to Participate in Qualitative Research

Date: October 16, 2024

Speaker: Kelli Hammock, Strategic Communications Director, L&E Research

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AI Technology for Market Research: Capabilities, Limitations, Human Impacts, Ethical Concerns and Implementation Strategies

Date: September 25, 2024

Speaker: Rolfe Swinton, VP Data & AI Innovation and Data Partnerships, North America for NielsenIQ

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Customer Experience (CX) & Beyond: Unleashing the combined power of CX & EX to understand the human experience (HX)

Date: July 24, 2024

Speaker: Ramon Portilla, Founder, HumanX Insights LLC

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Actions Speak Louder than Words: Why Behavioral Research Matters

Date: June 12, 2024

Speakers: Alex Hunt, CEO, and Michele McCorry, Senior Vice President, Behaviorally

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Unlocking Business Success: The Synergy of User Experience (UX) and Market Research

Date: May 15, 2024

Speaker: Michaela Mora, President, Relevant Insights

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MaxDiff vs. Kano for Guiding Product Design

Date: April 17, 2024

Speakers: Bryan Orme, Sawtooth Software and Chris Chapman, Amazon Lab126

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2020-2021: Past Webinars

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