MRII and UGA introduce new Principles Express online course

New MRII Course

“Measurement & Questionnaire Design” is the latest course to join the group’s industry-leading education and training offerings


January 09, 2024 – Athens, GA – Market Research Institute International and the University of Georgia Center for Continuing Education announce the addition of a new course to the suite of Principles Express on-demand courses: Measurement & Questionnaire Design. These industry-leading courses provide insights and market research professionals with the education and training necessary to elevate their careers and the industry.

“We believe that this new course is critical in light of the industry’s ongoing focus on data quality,” said Pamela Bracken, Department Head of Special Projects and Curriculum Development at the University of Georgia. “Questionnaire design has been proven to have a high impact on the quality of research results, and we are pleased to offer this as a standalone, on-demand course for market researchers seeking these important skills.”

The new Measurement & Questionnaire Design Principles Express course teaches participants how to write a quality survey using the primary scales of measurement. The course is designed using best practices to teach the multiple steps in designing a questionnaire and the proper guidelines.

Additional elements of the course include an exploration of the importance of choice in data collection and how to minimize potential source bias in the development stages. Scale evaluation and discussion on how to assess the reliability and validity of questionnaire design drive learning objectives for the course. Market researchers in every stage of their careers can benefit from this new addition to the Principle Express course line-up.

Stephanie C. Harris, Director of Global Strategic Insights at Visa, a Board Member of MRII and Chair of its Curriculum Committee said, “Measurement and questionnaire design influences the quality, reliability, and overall effectiveness of the data collected. These are critical foundational skills for market researchers allowing them to effectively capture the data needed to make informed business decisions and gain insights into consumer behavior across diverse and dynamic markets.”

Principles Express courses, which are offered online and on-demand to industry professionals around the world, are developed by industry experts who ensure rigor, and are designed for market researchers who need to get up to learn the foundational skills and knowledge about a key research subject. Each course is self-paced and self-study and can be completed in a matter of days.

Ed Keller, executive director of MRII, said, “We are excited to be launching this new course. Questionnaire Design was our most popular webinar in 2023, part of the monthly series that we offer, so we know there is a hunger for research professionals to learn about this critical phase in the research process. In today’s rapidly changing market research landscape, it’s vital that research professionals are grounded in the fundamentals needed to deliver high quality, high impact research. Quality is our industry’s bedrock, and this new course in our industry-leading curriculum will provide much needed and valuable training to help insights professionals expand their skill set about this essential phase of the research process.”

This new course is the latest addition to MRII and Georgia’s suite of Principles Express courses, which also include titles that range from an Introduction to Data Analysis and the Research Process all the way to Advanced Analytics Techniques and Communicating Research Results.

About MRII
Market Research Institute International (MRII) is a nonprofit institute devoted to fulfilling the continuing educational and training needs of marketing research professionals worldwide. The organization believes that mastering the fundamentals is the key to realizing the full potential and value of market research and insights and to driving innovation within it. MRII, along with the University of Georgia, provides the foundational excellence to make that happen through market-leading education developed and delivered through online courses. The courses are authored by research and insights practitioners from across the research industry, continually updated, and endorsed by major national and international professional and industry organizations. To learn more, visit

About the University of Georgia Center for Continuing Education & Hotel
As a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach, the Georgia Center provides innovative lifelong learning opportunities through its continuing education programs. Event staff provides service for meetings and conferences, whether in-person, online, or a mix of both, using state-of-the-art technology and online engagement tools. The center is located on the university’s campus and includes a full-service hotel with 200 rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center, and a computer lab. For more information, visit

Contacts: Pamela Bracken, University of Georgia,
Ed Keller, Executive Director of MRII,

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