Frequently Asked Questions

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Anyone working in market research — whether in a research company or a client organization — seeking a broad understanding of the field. You might be a new researcher — with less than two years’ experience. Or, you might be a seasoned market researcher desiring refreshment or an opportunity to update your knowledge on this topic. Learn from the Experts! The course author and MRII course contributors have decades of combined experience in this area.
No. There are no prerequisites for enrolling in the course.
As a graduate of the course, you will have the foundation of knowledge on which to build as you seek to acquire new research skills. This foundation is essential as you learn how specific methods and techniques can be used to increase your client’s understanding of the business decision that needs to be made. This course also offers continuing education for research practitioners.
Successful graduates of the course will receive 14 Continuing Education Units (CEUs) from the University of Georgia. Additionally, you will earn a Digital Badge to post to your social media assets. Your digital badge recognizes your accomplishment as well as builds your brand and credibility in the global market research industry.
Upon receipt of the course Welcome email (containing the course URL, your username, and password), you are given up to 30 days to complete the 12-hour, self-paced, self-study course. A one-month extension can be granted for a nominal fee ($50 US). You can make your one-month extension request and payment here. Upon receipt of your extension request payment, 30 days will be added to your original course expiration date.
Former students have reported spending 14 hours in the course.
You must successfully complete three online assessments with a score of 70% or greater: Progress Check 1 🡪 Progress Check 2 🡪 End of Course Quiz When you earn a score of 70% or greater for the End of Course Quiz you will be passed to the evaluation questionnaire where you will be completing a short evaluation of the course. After you have successfully completed the questionnaire, then click on the section entitled: Course Complete – Report My Status to the University. Thereafter, an automated message will be sent to the University of Georgia Center for Continuing Education alerting the administrative staff of your SUCCESSFUL COMPLETION of the online course. Within 36 hours, you will receive a confirmation “graduate” email from the University of Georgia.

No. However, we suggest you consider purchasing the recommended textbooks. The suggested textbook are:

Suggested Textbooks:

  • Malhotra, Naresh K., Essentials of Marketing Research: A Hands-On Orientation, Pearson Education: Upper Saddle River, NJ. ISBN-13: 978-0-13-340182-0 (digital subscription edition) 
  • Chakrapani, Chuck, Analytics for Customer Insights: A Non-Technical Introduction. ©2018. Chapters 4-11, and 14-16. ISBN: 978-0-920219-52-2 (print version recommended) or ISBN 978-0-920219-52-2 (eBook). Included in the online course are suggested reading assignments from the above textbooks. 

These readings are not required content and will not be part of the testing for the course. The textbook suggestions are intended to add depth to your understanding of the topic.

The online course content, tools and resources are best optimized for a desktop or laptop computer. While the online platform is designed to be mobile responsive, we strongly recommend the use of a desktop or laptop computer.
Preferred Browsers To take advantage of the different features (PDF files, URLs/links to external websites, animated exercises, audio and video clips) you should use a Windows or Macintosh-based browser. A robust browser such as Chrome, Firefox, Microsoft Edge, or Safari and a fast internet connection provide the best experience. The online platform supports many popular web browser versions. To find out if your computer is compatible, see System & Software Requirements.

You may cancel your enrollment within the first seven days and receive a refund less a $100 administrative processing fee, provided that you have not accessed the online course material at all. Written requests for course cancellation or transfer must be sent to in ordered to be processed.