MRII Blog

Overall this new MRII Emerging Markets Award is a great example of positive outreach to the emerging markets ESOMAR serves, both through its own activities and the Education initiatives that are...
We were thrilled to introduce the new MRII Emerging Markets Award this year. The award offers free market research education to rising market research professionals in emerging markets. Beatrice Waruguru Karimi...
This year the Market Research Institute International made the bold step of announcing a new, important award focused on supporting emerging markets. ...
A guest blog by Finn Raben, MRII Board Member, Founder of Amplifi Consulting, and past General Director of ESOMAR...
Insights and findings from the 2024 Generation1.ca Global Industry Skills Study shed light on the necessity of numeracy, analytical skills, and persuasive communications. ...
Market Research Institute International (MRII) has released a comprehensive report on the newest wave of its global study among market research professionals about their profession, covering key factors that are impacting their...
Businesses are increasingly using chatbots and AI for quick data collection, but these methods often miss deeper customer insights. In-person market research, which captures nonverbal cues and builds trust, provides more...
“AI in Focus: Market Researchers Weigh in on Workplace Impact for Today and Tomorrow,” a newly released report from MRII, takes a different, more personal perspective on the impact of AI....
Katie Gross, from Suzy, shares her thoughts on becoming an MRII Board Member....
Florian Preusser, a project manager at Profiles by Kantar based out of London, is the most recent recipient of the MRII Reg Baker Award, who shares motivations, experiences, and aspirations in...
Market Research Institute International (MRII) has released the first round of data from its global study among market research professionals about their profession and what factors are impacting their careers and...
Market Research Institute International (MRII) has signed a formal supporting agreement with World Association for Public Opinion Research (WAPOR) Latinoamérica. WAPOR Latin America is the regional chapter of WAPOR (World Association...

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