Path to Certification

Advance your market research career from the web by qualifying for one of these certifications.

An industry-recognized credential differentiates you from the crowd and validates your expertise. The vast majority of researchers have not yet earned certification, and in many countries, no formal licensing or education is required.

By graduating from Principles of Market Research, you will achieve recognition from employers, peer groups, and other professionals as having mastered the Market Research Core Body of Knowledge (MRCBOK™) – the most-recognized market research continuing education in the industry.

Additionally, when you graduate from Principles of Market Research, you can also qualify for certification from three global professional associations: the Canada-based Certified Analytics and Insights Professionals (CAIP); the Australia-based The Research Society (QPR); and, in the healthcare industry, Intellus Worldwide (ICM).

Don’t delay. Act now to put yourself on the certification pathway to excellence.

Certification Types

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