SARASOTA, FL, April 19, 2021 – MRII is pleased to announce the appointment of Stephen Kraus as Executive Director of the Institute, effective April 19, 2021. “Stephen’s experience, credentials, strong thought leadership capabilities and strong connections to education and learning will help the MRII achieve our important mission.” said Dan Coates, past president and search-committee chair.
MRII is a non-profit educational institute devoted to fulfilling the essential educational needs of people worldwide in the marketing research profession. MRII provides a family of online courses in cooperation with the University of Georgia.
Stephen Kraus has been active in the research industry for over 25 years and holds a Ph.D. in Social Psychology from Harvard University. Via a deep science-based understanding of what makes people tick, Stephen works at the intersection of thought leadership, consumer insights, socio-demographic trends, and marketing strategy. With research experience that spans qualitative and quantitative, custom and syndicated, B2B and B2C, Stephen’s areas of expertise also include digital trends, audience measurement, affluence/luxury, generational marketing, and data-driven decision making. Stephen will continue to teach at the University of San Francisco as he explores this new opportunity.
Stephen Kraus said, “I am excited for this opportunity to lead the premier educational institution in the research industry. MRII has helped thousands of professionals sharpen their skills, enhance their careers, connect with their peers, and take leadership roles in the field. The market research industry continues to evolve, with consumer insights and data-driven decision-making becoming more important than ever, and MRII continues to evolve as well, offering cutting-edge content in user-friendly formats. I am excited to continue this innovative work, along with our volunteer Board of industry experts, and help train the next generation of leaders in the field.”
Stephen takes over from Jeffrey Henning, who will continue as a board member of the MRII.
A non-profit organization founded in 1996 by a consortium of industry leaders, MRII offers the industry’s premier online market research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject matter experts, the courses are supported by and meet industry associations’ certification requirements worldwide.
Through unique cooperation with the University of Georgia, MRII offers the Principles of Market Research and the Principles Express line of courses. Nearly 9,000 practitioners from 107 countries have taken a certificate course.
For more information, go to www.mrii.org.
About the University of Georgia Center for Continuing Education & Hotel
As a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach, the Georgia Center provides innovative lifelong learning opportunities through its continuing education programs. Event staff service meetings and conferences whether they are in-person, online, or a mix of both using state-of-the-art technology and online engagement tools. For in-person events, the center is located on the university’s campus and includes a full-service hotel with 200 rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center, and a computer lab—all under one roof. For more information, please visit www.georgiacenter.uga.edu.