Insights Association Launches Insights Association Certificates
In January 2021, the Insights Association released the Insights Association Certificates to encourage market research professionals to acquire standardized market research education based on the Market Research Core Body of Knowledge (MRCBOK™).
What are Insights Association Certificates?
The holder of an Insights Association Certificate (IAC) demonstrates an advanced level of expertise and dedication in the category of their choice. These certificates recognize your professional development, commitment to marketing research excellence and pursuit of professional growth.
As a top educational provider in this field, we worked with the Insights Association to develop a series of specialty certificates to support you in furthering your professional knowledge and career growth.
You may be eligible for one of these Insights Association Certificates (IAC). Keep reading to find out!
Available Insights Association Certificates
The following topic certificates will help you gain additional insights on your path to certification. You may qualify for more than one IPC specialty. For more information, please contact us.
Insights Association Qualitative Certificate
Do you want to be recognized as having an advanced understanding in designing and managing qualitative research and analyzing and reporting the results of qualitative research? If so, consider IA’s Qualitative Certificate.
Principles Express Course Required
If yo have already completed this Principles Express course, apply for your Insights Association Qualitative Certificate today.
Insights Association Analytics Certificate
If you are interested in being recognized as having an advanced understanding of data analysis, analytic techniques, and use of secondary data should consider the IA’s Analytics Certificate.
Principles Express Courses Required
- Introduction to Data Analysis
- Advanced Analytic Techniques
- Working with Secondary Data: Syndicated and Big Data
You can also purchase these three courses bundled together with our Analytics 1-2-3 course. If you have already completed these Principles Express courses, apply for your Insights Association Analytics Certificate today.
Insights Association Practitioner Certificate
Do you want to be recognized as having an advanced understanding of the research process, research design and data identification, and the current framework of ethical and legal best practices? Then, consider the IA’s Practitioner Certificate.
Principles Express Courses Required
- Introduction to Market Research and the Research Process
- Ethical and Legal Issues in Market Research
- Market Research Design and Data Identification
If you have already completed these courses, apply for your Insights Association Practitioner Certificate.
Insights Association Specialist Certificate
The Insights Association also offers a Specialist Certificate which is customizable and can recognize a mastery in any three of the thirteen topics of the Market Research Core Body of Knowledge (MRCBOK™).
Choose from the Following Principles Express Courses
- Introduction to Market Research and the Research Process
- Market Research Design and Data Identification
- Sampling in Market Research
- Qualitative Market Research
- Quantitative Data Collection Methods
- Measurement and Questionnaire Design – Coming Soon!
- Introduction to Data Analysis
- Advanced Analytic Techniques
- Working with Secondary Data: Syndicated and Big Data
- Communicating Research Results
- Global Market Research
- Emerging Methods and the Future of Market Research
- Ethical and Legal Issues in Market Research
If you have already completed three of these Principle Express courses, apply for your Insights Association Specialist Certificate.
Additional Information & Resources
You may enroll for any of our market research courses directly online. Principles Express courses are affordable, self-paced, topic-oriented courses that can be completed in 30 days or less. The average course takes approximately 9 to 11 hours in total to complete. Group enrollment discounts are available when purchasing 10 or more courses.
Other IA Certificates To Be Offered through MRII and UGA
The Market Research Institute International and the University of Georgia will soon offer courses to fulfill the Insights Association Qualitative Certificate and the Insights Association Quantitative Certificate. If you would like to be contacted when these courses are available, sign up for email notifications.
Contact Information
For more information on course enrollment, IA certificates, or industry association certification programs, please email Pam Bracken, Department Head of Special Projects and Curriculum Development or call +1 706-542-3537.
