AMAI Becomes Newest Supporting Association of the MRII

La Asociación Mexicana de Agencias de Inteligencia de Mercado y Opinión A.C. (AMAI) joins the esteemed group of global organizations supporting the Market Research Institute International (MRII)

Mexico City, Mexico – November 7, 2023 – Market Research Institute International (MRII), in cooperation with the University of Georgia, has signed a formal supporting agreement with AMAI (Asociación Mexicana de Agencias de Inteligencia de Mercado y Opinión A.C.). AMAI is an independent professional association serving as the central hub for advancing and supporting market research and insights organizations in Mexico. The organization works to establish codes of professional ethics, quality standards and collaboration among their member companies.

AMAI joins other industry organizations and associations in supporting the mission of MRII to offer global, market-leading continuing education programs for the practice of market research and insights. MRII pursues that mission by developing and delivering online courses designed to fulfill the core market research educational needs of individuals and companies worldwide.

“We are delighted to formalize and announce a partnership with AMAI and to count them as a valued supporter of Market Research Institute International,” said Ed Keller, Executive Director of MRII. “AMAI holds their members to high standards of professionalism and market research ethics, and we are honored that AMAI supports MRII in providing world-class market research professional continuing education for practitioners in Mexico and worldwide.”

The other supporting organizations of MRII include ESOMAR, Insights Association, Canadian Research Insights Council, The Research Society, Intellus Worldwide, QRCA, University of Georgia Master of Marketing Research Program, and now AMAI.

“AMAI is an organization that values the education and skill development of its members to ensure best practices that advance the practice of market research. We are thrilled to offer our members the benefits of these excellent online market research courses as another resource for advancing the quality of market research,” says AMAI President Polux Arano. “AMAI members and their company colleagues now enjoy course discounts in any of the MRII/University of Georgia online CEU-awarding courses, which focus on the individual skills that form the essential toolkit of the contemporary researcher.”

About AMAI
The AMAI is the leading professional association in Latin America focused on the intelligence sector applied to business and social affairs. Founded in 1992, the AMAI originally emerged to be the institutional center of the Mexican market research, opinion and communication community; it now encompasses the entire industry of data generation and transformation for decision making. The association is dedicated to fostering and promoting the professionalization of the industry it represents, improving its quality and encouraging recognition of its commitment to the development of Mexico.

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