DOWNLOAD MRII’s 2025 AI in Focus Report
We talk to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
From emerging tools and trends like AI in market research to the required fundamentals for research education, we equip you with the skills needed to generate business-relevant insights.
Access the global study of Market Research professionals about their profession and how it is impacting work and career prospects, and how to keep up.
MRII’s 2nd annual global study of market research professionals’ attitudes, usage, expectations and predictions regarding AI in their jobs and companies.
MRII offers a wide range of resources, including expert webinars, an educational YouTube channel and podcast, global and regional awards programs, and original research on critical insights industry topics. Our market-leading educational courses, presented together with the University of Georgia, are authored by leading research and insights practitioners, continually updated, and endorsed by major national and international professional and industry organizations. MRII believes that training and development is key to realizing the full potential and value of market research and insights, and to driving innovation within the sector.
Announcing the new MRII Data Analysis Award, sponsored by Infotools Harmoni—enter for a chance to win $2,500 by showcasing your market research analysis skills using a global dataset, with runner-up prizes including a free online course.
Registration closes November 1, and submissions are due by November 10, 2024—start today!