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Market Research Institute International

Education and Training

Continuing education and skills development resources for insights professionals and anyone seeking to deepen their understanding of the market research, insights, and analytics sectors.

Courses
Blog

Insights & Innovators Podcast

We talk to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

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MRII YouTube Channel

From emerging tools and trends like AI in market research to the required fundamentals for research education, we equip you with the skills needed to generate business-relevant insights.

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For the Love of Learning: Career Development in a Changing Market Research Industry

Access the global study of Market Research professionals about their profession and how it is impacting work and career prospects, and how to keep up.

DOWNLOAD: LOVE OF LEARNING REPORT
AI

AI in Focus: How Market Researchers Are Embracing and Adapting to Generative AI

MRII’s 2nd annual global study of market research professionals’ attitudes, usage, expectations and predictions regarding AI in their jobs and companies.

DOWNLOAD: AI IN FOCUS REPORT

Upcoming Webinars

We are pleased to bring you free webinars each month on the hottest topics in our industry!

SEE OUR WEBINARS

Take your market research expertise to the next level.

MRII offers a wide range of resources, including expert webinars, an educational YouTube channel and podcast, global and regional awards programs, and original research on critical insights industry topics. Our market-leading educational courses, presented together with the University of Georgia, are authored by leading research and insights practitioners, continually updated, and endorsed by major national and international professional and industry organizations. MRII believes that training and development is key to realizing the full potential and value of market research and insights, and to driving innovation within the sector. 

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Great courses to learn about exciting trends in the world of market research. You will get practical advice on how to navigate the opportunities and challenges that come with these changes. I like how the content was laid out. It wasn’t overwhelming. It was easy to pace yourself and come back during
Agnès M Bolan
Agnès M Bolan
The MRII Diversity Award has given me the confidence and skills to venture into research projects armed with fundamentals that I am applying to my work in high-visibility projects.
Leily Sánchez
Leily SánchezMRII Diversity Award Recipient
The Emerging Methods and the Future of Market Research course was a good balance between ease of understanding and depth of coverage. The program was well structured, up to date, easy to read, and interactive. The program provided a good understanding of the developments in marketing research.
Vivek N. Wagle
Vivek N. Wagle
MRII is playing a critical role in raising standards of knowledge—not just raising the floor but also the ceiling. This is critical for making the function/role future proofed and making it a vibrant and attractive area for the next generation of professionals. I am excited about the opportunity to contribute to this endeavor by sharing my knowledge and experience.
Stan Sthanunathan
Stan SthanunathanMRII Board Member, CEO of i-Genie.AI
This Emerging Methods and the Future of Market Research course is crisp, to the point, and draws conclusions that need to be part of the mindset of any emerging/growing researcher. TAKEAWAY: Be adaptable to changing needs of the consumers as well as businesses.
Yousra Magdy
Yousra Magdy
Receiving this award reiterates what I’ve witnessed in the industry – its leaders are committed to ensuring equitable representation and inviting people from different walks of life into the field. Although we still have a long way to go to ensure historically marginalized groups are represented and thriving in our industry, the dedication of the MRII Diversity Award team and its sponsors is an extremely important step in the right direction.
Hannah Kaplan
Hannah KaplanMRII Diversity Award Recipient
Marketers constantly face the challenges of understanding the future of market research and how technology is impacting it. Emerging Methods and the Future of Market Research is going to serve as a boon for marketers like me and no longer rely on researchers for help.
Vineet Kishore
Vineet Kishore
Winning a Reg Baker MRII award means that my work and my strive for excellence, innovative insights and service to the discipline is being recognized. At the same time, it means that I can continue my path of learning and development and integrate strong foundations as well as latest developments in my everyday work.
Florian Preusser
Florian PreusserMRII Reg Baker Award Winner

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MRII Data Analysis Award Applications NOW OPEN!

REGISTER FOR THE AWARD

Announcing the new MRII Data Analysis Award, sponsored by Infotools Harmoni—enter for a chance to win $2,500 by showcasing your market research analysis skills using a global dataset, with runner-up prizes including a free online course. 

Registration closes November 1, and submissions are due by November 10, 2024—start today!