Reg Baker MRII Award Opens New Paths to Success

MRII congratulates Zachary Cullen, our most recent Reg Baker MRII Award winner. We invite you to read his story below to uncover the value he places on the award and how it’s helping further his career. Also below is further information on how to apply for the award (due October 31) and how you can sponsor this valuable program. 

Q: What motivated you to apply for the Reg Baker MRII Award?
When my boss brought this award to my attention, I was very excited about the opportunity. I wanted to apply because these courses provide valuable information that will help me grow in my career. 

Q: What does it mean to you that you were selected as the Reg Baker MRII Award winner?
A: When I found out I was selected for the award, I was beyond excited. I recently changed careers and working in a new field can be intimidating. Winning the award helped me to feel validated that I made the right decision because the people who read my story in my application believed in me.

Q: Tell us about your motivations for pursuing an MR/Insights career.
 Aside from finding Market Research fascinating, my motivation is to help people. Veritas est works mainly in life sciences MR and the projects we work on can have a direct positive impact on people’s lives.

Q: What were your Initial expectations for the Quantitative Data Collection Methods Express course?
A: Before taking the “Quantitative Data Collection Methods” course I was nervous because I had little to no experience with quantitative studies. This was the main reason I selected this course, and I was excited to see what it had to offer. 

Q: Tell us about your experience with the course.
My experience with the course was great! I like the way all the content is categorized into easily digestible sections. Each topic has enough information to make sure you are informed but not overwhelmed.

Q: What feature about the course was most valuable to you?
The most valuable part of the course was the pros and cons sections. After reading each page and taking notes, these sections were a good way to wrap up all the information and ensure you didn’t miss anything important.

Q: How do you look to leverage your course experience as you progress in your research and insights career?
A: I plan on using this course to get a head start on upcoming projects I have at work. I was worried I would be starting from behind when my first quantitative project came up. Now I feel confident that I can work without worry or hesitation when the work comes up. I would like to say thank you again for selecting me for this award. Having the opportunity to take these courses this early on in my career will help me for years to come, and I’ll be forever grateful.

About the Reg Baker MRII Award

As a volunteer-driven nonprofit institute dedicated to educating market researchers and insights professionals, MRII looks to create opportunities to empower those in the industry to obtain and hone the fundamental skills and solid foundation to be successful.

In support of that effort, The Reg Baker MRII Award, named in honor of MRII past executive director and first North American ambassador of ESOMAR, Reg Baker. The program is designed to cover the enrollment cost for the Principles Express family of courses for an applicant who will make a positive contribution to the profession of insights, analytics, and market research. Applicants must show a demonstrated desire to serve the insights and market research profession, plus a financial need with limited or no employer financial support. 

If you’re interested in furthering your education through MRII’s industry-leading online courses, apply for the Reg Baker MRII Award today. Applications for the next award are due by December 31. Or if you’re interested in helping to fund these awards, please reach out about sponsorship opportunities

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