Four Global MR Certifications You Can Achieve

Amp-up your market research mastery and value via these
pathways to certification

If you’re a football player, it’s the NFL. If you’re an actor, it’s the Oscar. It’s a top-tier level of achievement and distinction that marks you as exceptionally skillful and valuable in your field. For market researchers, it’s the four international pathways to certification offered by Market Research Institute International and the University of Georgia Center for Education after one completes the Principles of Market Research course.

Empowering Pathways to Career Advancement

By graduating from Principles of Market Research, you achieve recognition from employers and your professional colleagues as having mastered the Market Research Core Body of Knowledge (MRCBOK™)—the global consensus on the required fundamentals for research education.

You also qualify for career-transforming certification from four global professional associations:

  • The U.S.-based Insights Association (IPC);
  • The Canada-based Certified Analytics and Insights Professionals (CAIP); 
  • Australia-based The Research Society (QRP); and
  • The healthcare-industry-based Intellus Worldwide (IMC).

Here is a brief spotlight on the key benefits you achieve by pursuing each of these certifications.


The U.S.-based Insights Association (IPC)

IPC certification is for U.S.-based producers of intelligence, analytics, and insights that define the needs, attitudes, and behaviors of consumers and organizations’ employees, students, and citizens.

Key Benefits of Certification:

  • Achieve top-tier recognition of your understanding of the highest ethical standards;
  • Gain distinction for your professional commitment to remaining abreast of new techniques and technologies.

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The Canada-based Certified Analytics and Insights Professionals (CAIP)

This certification distinction is for Canadian-based analytics and insights professionals whose key mission is to power the success of businesses and organizations.

Key Benefits of Certification:

  • Gain a top-level command of market research knowledge, skills, and insights;
  • Become thoroughly prepared to write the final exam to earn CAIP designation.

Achieve prestigious recognition of your invaluable combination of knowledge, skills, and practical abilities. CAIP is the premier certification program for professionals in Canada’s research, analytics, and insights industry.

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Australia-based The Research Society (QRP)

This certification is for Australian-based professionals supporting and developing market research, insights, customer experience (CX), and analytics.  

Key Benefits of Certification:

  • Achieve the credential widely recognized through the Asia-Pacific region;
  • Receive an exemption from the QPR exam if you have graduated from MRII’s “Principles of Market Research” course and hold membership to The Research Society.

For more than 65 years, The Research Society has been the premier body in Australia for everyone engaged or interested in market, social, and opinion research.

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The healthcare-industry-based Intellus Worldwide (IWCP)

This certification is for healthcare insights professionals worldwide, including global manufacturers and service providers representing pharmaceuticals, biologics, medical devices, and diagnostics.

Key Benefits of Certification:

  • Achieve the ultimate certification distinction—and a competitive advantage—in one of the world’s most increasingly critical industries;
  • Gain highly empowering niche certification for more affordable fees.

In a global environment never more dependent on healthcare insights and analytics, this certification pathway offers the ultimate opportunity for professional mastery and value. Levels of certification are Certified Associate, Certified Professional, and Certified Master.

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Enroll in this Flagship Course Now

Start your high-impact pathway to advanced certification by enrolling today in our flagship course, Principles of Market Research. Get the comprehensive, rigorous, self-study online training you need to conduct robust, insightful market research.

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