Path to Certification
Advance your market research career from the web by qualifying for one of these certifications.
An industry-recognized credential differentiates you from the crowd and validates your expertise. The vast majority of researchers have not yet earned certification, and in many countries, no formal licensing or education is required.
By graduating from Principles of Market Research, you will achieve recognition from employers, peer groups, and other professionals as having mastered the Market Research Core Body of Knowledge (MRCBOK™) – the most-recognized market research continuing education in the industry.
Additionally, when you graduate from Principles of Market Research, you can also qualify for certification from three global professional associations: the Canada-based Certified Analytics and Insights Professionals (CAIP); the Australia-based The Research Society (QPR); and, in the healthcare industry, Intellus Worldwide (ICM).
Don’t delay. Act now to put yourself on the certification pathway to excellence.
Certification Types
Insights Professional Certification—Principal
The IPC Board requires that you have three years’ experience in the practice of market research/analytics to qualify for this certification pathway. A complete IPC application with documentation—including education, resume, application fee, and/or exam exemption certificate – is required. Graduates of the Principles of Market Research course receive an automatic examination exemption for the Insights Association’s IPC Principal, the premier credential in U.S. market research. With a copy of your University of Georgia Certificate of Program Completion, you can be accepted immediately in the program upon submission of your written application. For questions about IPC, contact certification@insightsassociation.org or call +1-202.800.2545. Learn more.
Certified Analytics and Insights Professionals of Canada (CAIP Canada)
The Certified Analytics and Insights Professionals of Canada (CAIP Canada) recognizes the Principles of Market Research course as a primary pathway toward earning the Certified Analytics and Insights Professional (CAIP) designation. Upon completion of these programs, candidates will be well prepared to write the final exam to earn the CAIP designation. CAIP Canada also recommends the Principles Express courses for candidates looking to fill in the gaps or gain a refresher in specific areas.
Qualified Professional Researcher
Graduates of the Principles of Market Research course also holding membership to The Research Society (formerly known as AMSRS Australia) are eligible for an exemption from sitting the QPR exam. This credential is widely recognized throughout the Asia-Pacific region. Contact the QPR Manager at 02 9566 3100 or by email at julieATresearchsociety.com.au for more details.
Intellus Worldwide Certified Master (ICM)
This ultimate level of certification requires that you meet all Intellus Worldwide Certified Professional requirements above, plus three additional courses from the following (excluding those taken as part of the ICP): Sampling in Market Research; Introduction to Data Analysis; Working with Secondary Data: Syndicated and Big Data; Advanced Analytic Techniques; Global Market Research; Emerging Methods and the Future of Market Research. This Intellus Worldwide Certified Master level will also require you to complete a quiz for four Intellus Worldwide Sessions.
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