The new award, presented by the Market Research Institute International and sponsored by Infotools Harmoni, honors exceptional skill in analyzing market research data
09 December 2024 – [West Dover VT] – The Market Research Institute International (MRII) is proud to announce the winners of the first-ever MRII Data Analysis Award, sponsored by Infotools Harmoni. The award honors exceptional skill in analyzing market research data and providing actionable recommendations. First place winner Elliot Ansari, Consultant at Quadrant Strategies, received a $2,500 cash prize. Runner up Jo Secher, Research Manager at Whakaata Māori, won a free online Principles of Market Research course—offered by MRII together with the University of Georgia.
“The MRII Data Analysis Award aligns perfectly with our mission of empowering insights professionals with tools that simplify data analysis and storytelling – helping them to better understand consumers,” said John Bird, EVP at Infotools, the award sponsor. “Recognizing and celebrating analytical excellence is essential to advancing the market research industry and driving impactful business decisions.”
Winner Elliot Ansari is a mixed methods researcher and insights professional with a passion for uncovering the “why” behind problems to inform strategic business decisions. Ansari holds a master’s degree in Research and Experimental Psychology with a focus on consumer behavior, where his thesis explored brand logo preferences across racial and ethnic groups. Currently a consultant at Quadrant Strategies in New York, he leads innovative projects addressing complex brand, product, and marketing challenges. Runner-up Jo Sechar is the Research Manager for Whakaata Māori – formerly Māori Television – an indigenous media company based in Auckland.
MRII offers multiple awards throughout the year to recognize and reward talent in the market research and insights field. “This new award, celebrating the skill of research professionals in analyzing data and presenting a tight, cogent story, is consistent with a key focus of our educational mission. We congratulate Elliot and Jo for a job well done, and thank Infotools for their partnership in launching this new award,” said Ed Keller, Executive Director of MRII.
The Data Analysis Award entrants utilized Infotools Harmoni, a data-to-delivery platform that helps market researchers shape, investigate, and share consumer insights, to analyze a global dataset on New Zealand travel to produce their entries. Ansari’s winning entry can be viewed here. The MRII Data Analysis Award underscores MRII’s commitment to fostering excellence in market research.
To learn more visit: https://mrii.org/mrii-data-analysis-award-winner-elliot-ansari-shares-his-journey/
About Market Research Institute International
The Market Research Institute International (MRII) is a nonprofit institute devoted to fulfilling the continuing educational and training needs of marketing research professionals worldwide. The organization believes that training and development is key to realizing the full potential and value of market research and insights, and to driving innovation within the sector. MRII offers a wide number of resources, including expert webinars and content, global and regional awards programs, and original research on critical insights industry topics. Its market-leading online educational courses, offered in partnership with the University of Georgia, are authored by leading research and insights practitioners, continually updated, and endorsed by major national and international professional and industry organizations. To learn more, visit www.mrii.org.
About Infotools Harmoni
Established in 1990, Infotools empowers organizations to uncover meaningful insights from complex market research and consumer data. Its flagship platform, Harmoni, streamlines the process of shaping, analyzing, and delivering insights through iterative analysis, stunning visualizations, and compelling dashboards. With offices in the United States, Europe, Australia, and New Zealand, Infotools collaborates with some of the world’s most renowned brands, including Coca-Cola, Shell, Orange, Samsung, and Mondelēz. Discover more at infotools.com/harmoni, explore their podcast at infotools.com/now-thats-significant-podcast, or follow them on X via @infotools.
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