Date: Wednesday, May 11th, 2022
Time: 12:00 PM (eastern) / 9:00 AM (pacific)
Presenters: Emmanuel Probst
Description: Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves.
Conducted: Wednesday, April 13th, 2022
Presenters: Dan Fleetwood & Ray Poynter
Description: Traditional approaches to research can encounter challenges: too slow, hard to integrate, not actionable enough, low data quality, lack of engagement from research participants, etc. But new advancements in “restech” (research technology) hold the potential to change all that. Join us for a complimentary webinar with two industry experts who present new tech-driven “continuous discovery” approaches – making ongoing research programs faster, better, more integrated, and more insightful.
Conducted: Wednesday, March 16th, 2022
Presenters: Chuck Miller & Vignesh Krishnan
Description: Learn about the latest tools and techniques for maximizing data quality and minimizing fraud in the research/insights field. The growing sub-field of “Research Technology” (“ResTech”) offers the promise of making research better, faster, and cheaper but it also creates new vulnerabilities in terms of security, privacy, and fraud.
Conducted: Wednesday, February 16th, 2022
Presenters: Kristin Luck & moderated by Stephen Kraus
Description: Join us to learn strategies for launching, growing and sustaining a successful market research/insights business. Hosted by Kristin Luck, one of the most successful serial entrepreneurs in our profession. Learn tips and tricks for going from $0 to $30 million in revenue (in three years or less!), secrets of successful exits, and much more.
Conducted: Friday, February 4th, 2022
Presenters: Stephen Kraus, Dan Fleetwood, Jon Last
Description: This live session will be a Q&A follow-up to our popular webinar: Consumer Trends in 2022 and Beyond. We got over 100 questions from the original webinar -- we'll answer some of those and take live questions as well. Tune in if you want to know how consumer behavior will evolve in 2022!
Conducted: Tuesday, January 18, 2022
Presenters: Stephen Kraus, Dan Fleetwood, Jon Last
Description: . Three leading trend-watchers (and MRII Board members) share new data and insights about how consumer lives changed in 2021, and will evolve in 2022 and beyond. The webinar includes previously-unreleased data and the latest findings from the highly acclaimed “Back to Normal Barometer” survey.
Conducted: Thursday, January 13, 2022
Presenters: Dr. Stephen Kraus (MRII) and Pam Bracken (UGA)
Description: Specialty certificates are excellent professional development tools for market research/insights professionals who are in the early stages of their careers. This webinar is conducted in conjunction with the Insights Association, which offers several specialty certificates, including those focused on quantitative research, qualitative research, and analytics.
Conducted: Wednesday, November 17, 2021
Presenters: Dr. Stephen Kraus (MRII) and Pam Bracken (UGA)
Description: Certifications are a powerful career-enhancement tool for market research/insights professionals around the world. In this webinar, two industry leaders detail how the "Principles of Market Research" program (from MRII/UGA) puts them on the pathway to certification. Taking a global perspective, we explore the primary certification options for research/insights professionals in the US (the Insights Association), Australia/NZ (The Research Society), Canada (CRIC/CAIP), and the global pharma industry (Intellus Worldwide).
To watch our past ESOMAR webinar events, click the button below.
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