Date: October 11, 2023 | 12 p.m. EDT | Free
Speaker: Dan Coates, President, YPulse
Moderator: Ed Keller, Executive Director of MRII
Duration: 1 hour
Description: Conditioned by same-day delivery from Amazon and short-form entertainment from TikTok, young people have different expectations for timing within a survey research context. Based on millions of interviews conducted among those aged 13-39, we’ll show the current state of survey duration vs completion rates and how they’ve changed over time.
Join us to hear:
Date: November 15, 2023 | 12 p.m. EDT | Free
Speaker: Jared Feldman, Founder & CEO, Canvs AI
Moderator: Ed Keller, Executive Director of MRII
Duration: 1 hour
Description: IDC estimates that 80% of the world's data will be unstructured by 2025, including most forms of consumer feedback. However, most organizations lack a "system of record" to comprehend this data at scale. In this session, you'll hear how artificial intelligence (AI) is being used at major brands to unlock core insights from open-ended consumer feedback, allowing them to boost productivity and deepen consumer empathy.
Outcomes:
Date: December 6, 2023 | 3 p.m. EDT | Free
Speaker: Tim Bock, CEO and Founder of Displayr, and a data scientist
Moderator: Ed Keller, Executive Director of MRII
Duration: 1 hour
Description: Most visualizations in market research are created after the story has been found. They are designed to make it easy for the audience to see the patterns that the market researcher found by reading crosstabs and more advanced analyses. However, when conducting ongoing research, such as trackers and voice of the customer programs, it’s a good idea use visualizations designed to make it easy to spot patterns in data. This webinar will give an overview of the three main approaches:
You will learn:
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