MRII
MRII
  • MRII
  • Courses
    • Course Catalog
    • MRCBOK™
    • Certification
    • Testimonials
  • Webinars
  • Awards
  • About Us
    • History
    • Directors
    • Sponsors
  • Contact
  • Blog
  • Vlogs
  • More
    • MRII
    • Courses
      • Course Catalog
      • MRCBOK™
      • Certification
      • Testimonials
    • Webinars
    • Awards
    • About Us
      • History
      • Directors
      • Sponsors
    • Contact
    • Blog
    • Vlogs
  • MRII
  • Courses
    • Course Catalog
    • MRCBOK™
    • Certification
    • Testimonials
  • Webinars
  • Awards
  • About Us
    • History
    • Directors
    • Sponsors
  • Contact
  • Blog
  • Vlogs

Webinars

Upcoming Webinars

Survey-Based Techniques for Optimizing Prices and Products: Overview and Best Practices

Date: January 18, 2023 | 12 p.m. EDT| Free

Speaker: Brian Orme, MBA CAIP

Duration: 1 hour

Description: Optimizing product/service features and pricing is a common ask for researchers and managers.  While many survey-based approaches have been proposed (especially for pricing), conjoint analysis has become the gold standard.  We'll review non-conjoint approaches that have drawbacks and weaknesses, including stated importances, van Westendorp PSM, and Gabor-Granger.  Then, we'll discuss why conjoint analysis works better and is more flexible/powerful.


This is a non-technical introductory webinar for those with interest in fine-tuning their approaches to product optimization and pricing. The discussion and examples will be intuitive.  Sawtooth Software provides tools for conjoint analysis, but this is not a product demo.  It's an educational webinar that is useful no matter what conjoint analysis tool you choose to use.

 

Register Now

Qualitative Research: Staying Current & Looking Ahead

Date: February 15, 2023 | 12 p.m. EDT| Free

Speaker: Jeff Walkowski, Katee George, and Michael Mermelstein

Duration: 1 hour

Description: A panel of qualitative experts will spearhead a lively overview of qualitative research – where it came from, where it currently stands, and where it may be headed.  We will highlight the past to bring us to the present, share thoughts on the evolution of in-person qualitative, and explore technology’s role in continuing to impact qualitative research.  Relevant to both researchers and research users, learn how to leverage qualitative research to the fullest as it rapidly changes.

Register Now

Questionnaire Design Best Practices 2: The Art of Question Composition

Date: March 22, 2023 | 12 p.m. EDT| Free

Speaker: Jordan Levitin, MBA CAIP

Duration: 1 hour

Description: In May 2021, Jeffrey Henning presented one of ESOMAR’s most popular webinars, focusing on questionnaire design best practices informed by research on research.  His focus was on the use of scales and other response code protocols.  Jordan picks up the baton with this new webinar, exploring the art of writing questions with a focus on dialing up collective comprehension, gaining trust, neutralizing bias and sculpting the final wording.  In an increasingly global marketing research marketplace, adaptation to multiple languages is a core consideration.  If you write questionnaires, you need to attend this webinar.

Register Now
FacebookInstagramLinkedInTwitterYouTube
FacebookInstagramLinkedInTwitterYouTube
FacebookInstagramLinkedInTwitterYouTube
FacebookInstagramLinkedInTwitterYouTube
FacebookInstagramLinkedInTwitterYouTube
FacebookInstagramLinkedInTwitterYouTube

On-Demand Webinars

Foresight and Macro-Trends: The New Art & Science of Predicting Consumer Behavior in the Future

Conducted:  Wednesday, December 7th, 2022 

Presenters: Andrew Grenville, Chief Research Officer, Maru/Matchbox

Description: Insights don’t fall from the sky, though they often suddenly appear. Insights come from hard work and good process. As we labor to generate insights, there are pitfalls we must avoid and paths we should follow. Join us as author Andrew Grenville shares his research on how…

  • Market research and insights professionals can develop better, deeper, and less biased insights
  • Other sense-makers -- such as intelligence analysts, doctors, lawyers, detectives, and scientists -- grapple with bias and work to maximize insights.
  • To use a five-step process for maximizing insights—and its cognitive underpinnings—developed from a study of the history of innovation and scientific discovery.

Watch Now

Foresight and Macro-Trends: The New Art & Science of Predicting Consumer Behavior in the Future

Conducted:  Wednesday, October 19th, 2022

Presenters:  Ted Curtin, Chief Innovation Officer, ProdigyWorks  

Description: Change and crisis are all around us. Consumer patterns, preferences, and needs in a post-pandemic landscape are in flux. This has resulted in fertile ground for innovation driven by new ideas and outside thinking. Here is your chance to learn about a global innovation resource that taps into unique and diverse combinations of creative & high-IQ geniuses to accelerate the innovation process. 

Watch Now

Foresight and Macro-Trends: The New Art & Science of Predicting Consumer Behavior in the Future

Conducted:  Wednesday, September 14th, 2022

Presenters:  Jessica Southard 

Description: “The real art of discovery consists not in finding new lands, but in seeing with new eyes.”

Join Jessica Southard, Senior Insights Leader at MARS Incorporated, in this complimentary educational webinar about emerging approaches to better predict future consumer behavior. 

Watch Now

De-Risking Disruption: The Tension at the Heart of the Future

Conducted:  Wednesday, July 13, 2022

Presenters:  J. Walker Smith  

Description: Disruptions are the new normal, meaning that discontinuities will be a feature of the marketplace not the exception. And in this future, volatility will become more characteristic of the consumer experience in the marketplace and in people's lifestyles. 

Watch Now

How to Build Brands Post-Covid by Fulfilling the Consumer’s Quest for Meaning

Conducted:  Wednesday, May 11th, 2022 

Presenters:  Emmanuel Probst  

Description: Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. 

Watch Now

Tech Celebrating Insights: Restech Driven Continuous Discovery to Create Faster & Better Insights

Conducted: Wednesday, April 13th, 2022

Presenters: Dan Fleetwood & Ray Poynter 

Description: Traditional approaches to research can encounter challenges: too slow, hard to integrate, not actionable enough, low data quality, lack of engagement from research participants, etc. But new advancements in “restech” (research technology) hold the potential to change all that. Join us for a complimentary webinar with two industry experts who present new tech-driven “continuous discovery” approaches – making ongoing research programs faster, better, more integrated, and more insightful.

Watch Now

New Frontiers in ResTech: Sampling Excellence, Data Quality, and Fraud Detection

Conducted:  Wednesday, March 16th, 2022

Presenters: Chuck Miller  & Vignesh Krishnan 

Description: Learn about the latest tools and techniques for maximizing data quality and minimizing fraud in the research/insights field.  The growing sub-field of “Research Technology” (“ResTech”) offers the promise of making research better, faster, and cheaper but it also creates new vulnerabilities in terms of security, privacy, and fraud.

Watch Now

Consumer Trends for 2022: Live Q&A

Conducted:  Wednesday, February  16th, 2022

Presenters:  Kristin Luck & moderated by Stephen Kraus 

Description:  Join  us to learn strategies for launching, growing and sustaining a successful market research/insights business. Hosted by Kristin Luck, one of the most successful serial entrepreneurs in our profession. Learn tips and tricks for going from $0 to $30 million in  revenue (in three years or less!), secrets of successful exits, and much more. 

Watch Now

Consumer Trends for 2022: Live Q&A

Conducted:  Friday, February  4th, 2022 

Presenters:  Stephen Kraus, Dan Fleetwood, Jon Last​

Description:  This live session will be a Q&A follow-up to our popular webinar: Consumer Trends in 2022 and Beyond. We got over 100 questions from the original webinar -- we'll answer some of those and take live  questions as well. Tune in if you want to know how consumer behavior will evolve in 2022!  

Watch Now

Consumer Trends in 2022 and Beyond

Conducted: Tuesday, January 18, 2022

Presenters:  Stephen Kraus, Dan Fleetwood, Jon Last​

Description:  . Three leading trend-watchers (and MRII Board members) share new data and insights about how consumer lives changed in 2021, and will evolve in 2022 and beyond. The webinar includes previously-unreleased data and the latest findings from the highly acclaimed “Back to Normal Barometer” survey.

Watch Now

Specialty Certificates for Market Research/Insights Professionals

Conducted: Thursday, January 13, 2022

Presenters: Dr. Stephen Kraus (MRII) and Pam Bracken (UGA)  

Description:  Specialty certificates are excellent professional development tools for market research/insights professionals who are in the early stages of their careers.  This webinar is conducted in conjunction with the Insights Association, which offers several specialty certificates, including those focused on quantitative research, qualitative research, and analytics.  

Watch Now

Certifications for Market Research/Insights Professionals

Conducted: Wednesday, November 17, 2021

Presenters: Dr. Stephen Kraus (MRII) and Pam Bracken (UGA)

Description: Certifications are a powerful career-enhancement tool for market research/insights professionals around the world. In this webinar, two industry leaders detail how the "Principles of Market Research" program (from MRII/UGA) puts them on the pathway to certification. Taking a global perspective, we explore the primary certification options for research/insights professionals in the US (the Insights Association), Australia/NZ (The Research Society), Canada (CRIC/CAIP), and the global pharma industry (Intellus Worldwide).

Watch Now

2020-2021: Past Webinars

 To watch our past ESOMAR webinar events, click the button below.

Find out more

Subscribe

Copyright © 2023 Market Research Institute International - All Rights Reserved.

  • MRII
  • Course Catalog
  • Webinars
  • Awards
  • Contact
  • Blog
  • Vlogs
  • FAQs
  • Careers

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept