Webinars

Date: October 11, 2023 | 12 p.m. EDT | Free

Speaker: Dan Coates, President, YPulse

Moderator: Ed Keller, Executive Director of MRII

Duration: 1 hour

Description: Conditioned by same-day delivery from Amazon and short-form entertainment from TikTok, young people have different expectations for timing within a survey research context. Based on millions of interviews conducted among those aged 13-39, we’ll show the current state of survey duration vs completion rates and how they’ve changed over time. 

Join us to hear:  

• How are young people spending their time, what are their timing expectations as a result
• How does survey research fit into all of the other ways that they spend their time
• What can we do as researchers to maximize their participation
• What is their tolerance for survey duration and what can we do to maximize completion

Date: November 15, 2023 | 12 p.m. EDT | Free

Speaker: Jared Feldman, Founder & CEO, Canvs AI

Moderator: Ed Keller, Executive Director of MRII

Duration: 1 hour

Description: IDC estimates that 80% of the world's data will be unstructured by 2025, including most forms of consumer feedback. However, most organizations lack a "system of record" to comprehend this data at scale. In this session, you'll hear how artificial intelligence (AI) is being used at major brands to unlock core insights from open-ended consumer feedback, allowing them to boost productivity and deepen consumer empathy.

Outcomes:

• Learn about the latest trends in unstructured consumer feedback. 
• Learn how AI can accurately understand, organize, and analyze unstructured consumer feedback, including emotions!
• Hear real-world brand case studies of AI for insights in action, including benefits of productivity and consumer understanding.

Date: December 6, 2023 | 3 p.m. EDT | Free

Speaker: Tim Bock, CEO and Founder of Displayr, and a data scientist

Moderator: Ed Keller, Executive Director of MRII

Duration: 1 hour

Description: Most visualizations in market research are created after the story has been found. They are designed to make it easy for the audience to see the patterns that the market researcher found by reading crosstabs and more advanced analyses. However, when conducting ongoing research, such as trackers and voice of the customer programs, it’s a good idea use visualizations designed to make it easy to spot patterns in data. This webinar will give an overview of the three main approaches:

1. the visualizations from statistical process control, 
2. visualizations using automated statistical tests, and 
3. small multiples.

You will learn:

• How to choose the level of aggregation of data (e.g., daily, weekly, monthly; teaser – the way most people do this is wrong)
• How to address numeric versus counts versus categorical data
• The mechanics of statistical process control, visualizations with automated stat tests, and small multiples visualizations