Date: February 18, 2026 | 12 p.m. ET | Free
Presenters:
Neeta Yousaf, Senior Director, Product Insights – Curion
Tomás Gilbert, Director, Qualitative Insights – Curion
Duration: 1 hour
Description: Unlock the secrets behind product claims that captivate consumers and elevate brands. Learn how to craft claims that are distinctive, defensible, and proven through real data. Explore real world examples to see how science and storytelling combine to build trust, fuel preference, and power market success.
Outcomes:
- Master the Claims Process: Gain a comprehensive understanding of the systematic approach to claim generation, from uncovering consumer insights to creating impactful, differentiated claims that enhance your product’s marketability.
- Navigate Regulatory Challenges: Learn how to apply ASTM E1958 standards and conduct risk assessments to ensure your claims are compliant, reducing the likelihood of challenges from competitors or regulatory bodies.
- Leverage Data-Backed Strategies for Success: Explore how rigorous research and substantiation, as illustrated by real life case studies, can transform your product claims into powerful marketing tools that boost consumer trust and drive market share.