Date: October 14, 2026 | 12 p.m. ET | Free
Presenters: Anna Yeatman, Associate Director, Strategic Market Insights, Curion and Shilpa Samant, Sr. Director, Strategic Product Insights, Curion
Duration: 1 hour
Unlock the secrets to successful research with kids, from infants to teens. Learn how to approach research, both qualitative and quantitative, that is engaging, ethical, and developmentally appropriate while capturing authentic feedback that leads to stronger insights and better products. Explore practical techniques and real-world examples to see how thoughtful study design can turn our tiny testers into powerful sources of learning.
Outcomes:
- Choose the right research approach for different age groups, from observational methods with infants to direct feedback from tweens and teens.
- Apply best practices for recruitment, consent, assent, and study design to ensure research is safe, ethical, and effective.
- Capture more meaningful insights by tailoring stimuli, environments, and engagement techniques to how children think, communicate, and experience products.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.