Date: July 16, 2025 | 12 p.m. ET | Free
Speaker: Zontziry “Z” Johnson, Founder, MRXplorer
Moderator: Ed Keller, Executive Director of MRII
Duration: 1 hour
In this webinar we will discuss:
Choosing the right market research technology can be daunting—and missteps can lead to frustration and wasted resources. In this webinar, Zontziry Johnson, founder of MRXplorer, will share practical strategies for evaluating MR tech solutions with confidence. She’ll draw on her experience guiding buyers through the complexities of tech selection, helping you avoid common pitfalls and align your choices with real business needs.
This session is essential for both buyers and sellers of MR tech, as well as anyone else who wants to better understand the emerging world of ResTech. Buyers will gain a roadmap for smarter decision-making, while sellers will walk away with a deeper understanding of how to connect with clients and address their pain points. If you’re involved in researching, selecting, or selling MR technology, or just plain trying to understand this growing part of the research landscape, this is a conversation you won’t want to miss.
Takeaways:
- The essentials for a focused MR tech buying journey.
- How to assess MR tech for long-term value, not just features and price.
- Common missteps in the buying process—and how to avoid them.
- What sellers can do to build stronger, more trusted client relationships.
Presenter:
Zontziry “Z” Johnson, Founder, MRXplorer
Z Johnson is a researcher with 23 years of experience building research teams, creating efficiencies, and helping advance market research. As the founder of MRXplorer, she helps teams buy market research technology that will deliver the best return on investment. An enthusiastic speaker and innovative thinker, Z often shares insightful ways to simplify processes while improving outcomes.
Moderator:
Ed Keller, Executive Director of MRII