Date: March 18, 2026 | 12 p.m. ET | Free
Presenters:
Simon Chadwick, Managing Partner, Cambiar Consulting
Kahren Kersten, Founder of Experience Insights, Specialist Consultant for Cambiar Consulting
Duration: 1 hour
Description:
Whether you work in a corporate insights function or a research agency, you want your work to have real, lasting, positive business impact. But how do you prove that it does? For years, we have been told that it is impossible to measure the impact of our work – there are just too many other factors that come into play. Well, we have news for you! It’s not only possible, but it’s also critical to your future livelihood and success. Come and hear why proving and communicating the value of the insights you produce is a vital part of your job and the future not only of your career but also of your profession.
Take aways
- Why measuring ROI is vital to your well-being
- Principles of a viable ROI measurement system
- Communicating proof of value to the entire business – and why it matters