Date: April 15, 2026 | 12 p.m. ET | Free
Speaker: Niels Neudecker, Managing Director, North America, Human8
Description:
The insights industry is at a turning point, shaped by AI, automation, and rising expectations for strategic impact. In this session, we’ll preview MRII’s newly overhauled Evolving Methods in Market Research course and explore three critical shifts redefining the profession. Participants will get a hands-on look at emerging methods, including Digital Personas, AI chatbots, and Synthetic Data, applied to a practical case study based on real-world data.
Key Takeaways
- Understand the three forces reshaping market research and what they mean for your day-to-day work and career trajectory.
- Experience how new methods and tools can be applied in practice through a guided case study.
- Move beyond reporting insights toward activating them, turning data into decisions and action.