Date: October 21, 2026 | 12 p.m. ET | Free
Presenters: Lucy Davison, CEO, Keen as Mustard Marketing and Simon Dunn, Creative Director, Keen as Mustard Marketing
You’ve done the storytelling training. You know how to craft a compelling narrative. So why are your insights still not driving action? In this free webinar, we’ll show you what comes next, how to take that story and build a real communication campaign: multiple formats, multiple audiences, real cut-through. Because a great insight gathering dust in a deck isn’t an insight. It’s a missed opportunity.
You will learn:
- See communication as a strategy, not an afterthought. Stop bolting on a deck at the end. Start planning your campaign from day one.
- Discover what actually drives decisions. Hint: it’s not better data. It’s better persuasion.
- Walk away with something you can use immediately. Real tools. Next project. No excuses.
All registrants will receive a link to the recorded webinar video, so you can view it later if more convenient.
Lucy Davison | CEO | lucy@mustardmarketing.com
Lucy Davison FMRS is the award-winning founder and CEO of Keen as Mustard Marketing, with 30+ years’ experience putting consumer insight at the heart of global brands like Coca-Cola, Adobe and Purina, and making agencies like System1 and Zappi famous. A Fellow of the MRS and elected member of the ESOMAR Council, she’s a sought-after keynote speaker who’s written for the FT, The Independent and Marketing Week. When it comes to helping data, research and insight businesses get noticed, Lucy knows what it takes to be famous.
Simon Dunn | Creative Director | simon@mustardmarketing.com
With over 20 years’ experience in design for data, research and insights, Simon is an expert at solving the design problems of prominent insights agencies, organisations, and end-clients. After training in engineering surveying, Simon developed a love of design in the mid 90’s, a passion which led him to design roles in the insights industry, including the position of head of design at Research International. After owning his own design business for three years, Simon joined Keen as Mustard Marketing 12 years ago, where he has been improving the design of a vast range of insights companies, presentations, brands and websites and providing professional design training to market researchers ever since.