Best Practices in Market Segmentation…And Pitfalls to Avoid

Best Practices in Market Segmentation…And Pitfalls to Avoid

Date: March 19, 2025 | 12 p.m. ET | Free

Speaker: Keith Chrzan, SVP Analytics, Sawtooth Software

Moderator: Ed Keller, Executive Director of MRII

In this webinar we will discuss: 

Segmentation may be the most challenging kind of study marketing researchers do.  A cluster of common, but sometimes difficult to spot, problems make segmentation particularly challenging.  We’ll discuss three of these problems and how to remedy them.  

Learning outcome 

Attendees will benefit from understanding the most frequent pitfalls that ruin segmentation studies and with advice on how to avoid them.

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