Date: March 19, 2025 | 12 p.m. ET | Free
Speaker: Keith Chrzan, SVP Analytics, Sawtooth Software
Moderator: Ed Keller, Executive Director of MRII
In this webinar we will discuss:
Segmentation may be the most challenging kind of study marketing researchers do. A cluster of common, but sometimes difficult to spot, problems make segmentation particularly challenging. We’ll discuss three of these problems and how to remedy them.
Learning outcome
Attendees will benefit from understanding the most frequent pitfalls that ruin segmentation studies and with advice on how to avoid them.