Date: April 16, 2025 | 12 p.m. ET | Free
Speakers: Simon Chadwick, Managing Partner, Cambiar Consulting and Kahren Kersten, Founder of Experience Insights, Specialist Consultant for Cambiar Consulting
Moderator: Ed Keller, Executive Director of MRII
In this webinar we will discuss:
Clear evidence is mounting that not only are managements and stakeholders looking for information from their Consumer Insights teams, but they are looking for advice too. It is also very clear that being consultative leads to far greater association of consumer insights (CI) with positive business impact. If that is the case, how do we become more consultative and make being a consultant part of our DNA?
Take aways
- Hard evidence of the need for consulting as a core trait of the researcher
- What it means to be a consultant and how you can apply the principles of consulting in your role
- The impact of being consultative on the business