Date: March 3, 2026 | 12 p.m. ET | Free
Presenter: Alfred Wahlforss, Founder and CEO of Listen Labs
Duration: 1 hour
Description: AI is rapidly changing how insights are generated, synthesized, and applied. Yet as tools proliferate, many organizations are still determining where AI truly adds value, and where human judgment remains critical. While some applications unlock speed and scale, others introduce new risks around data quality, trust, fraud, synthetic data, and the oversight required to ensure credible insights. In this webinar, Listen Labs examines how AI is reshaping research and how leading organizations like Microsoft, NBCUniversal, and Sweetgreen are informing research and business decisions while navigating these challenges. Attendees will leave with a clearer understanding of how to balance automation and human-in-the-loop expertise as research workflows evolve in 2026 and beyond.
Attendees will learn:
- The dos and don’ts that separate AI experimentation from durable impact.
- Practical guardrails for data quality, recruitment, and governance.
- How to balance automation and human-in-the-loop expertise as research workflows evolve in 2026 and beyond.
Presenter: Alfred Wahlforss, Founder and CEO of Listen Labs
Alfred is the co-founder and CEO of Listen Labs, the AI-first research platform transforming how companies talk to their customers. Previously a researcher at Harvard, he helped pioneer the use of AI to moderate qualitative interviews at scale. Under his leadership, Listen has partnered with global brands including Google, Microsoft, and Nestl?, and raised $27M from Sequoia Capital.