Athens, GA — The University of Georgia Center for Continuing Education and Market Research Institute International are proud to introduce their newest educational offering, the Principles Express bundles – a series of expertly curated learning packages designed to improve professional skills while focusing on specific areas of market research.
Modeled after our highly successful Analytics 1-2-3, each bundle combines theoretical knowledge with practical applications, ensuring participants are well-equipped to excel in their fields. Bringing together three Principles Express courses into a comprehensive learning experience enables learners to build strong foundations in particular areas of their interest without having to commit to an entire certificate program.
“At the University of Georgia, we are committed to fostering advanced skills that meet the evolving demands of industry professionals while being mindful of their busy schedules,” said Pamela Bracken, senior development and special initiatives manager at the University of Georgia Center for Continuing Education. “The new Principles Express bundles underline our continued dedication to providing rigorous and relevant professional development opportunities that balance out our learners’ educational goals with the dynamics of everyday life.”
The addition of the Principles Express bundles aims to fill a gap in market research training, where individual courses and full certificates are common, but those wanting to deepen knowledge in specific areas are underserved. By combining three Principles Express courses into one package, UGA and MRII offer a unique, targeted, career-enhancing option that can be completed in a third of the time and at a third of the cost of the industry-leading Principles of Market Research Certificate program.
Ed Keller, executive director of the MRII said, “The launch of the Principles Express bundles marks an exciting step forward in accessible, high-quality professional development for market research professionals worldwide. There is certainly a segment of our audience interested in developing a solid foundation in these specific areas without having to commit to a longer program.”
As part of the launch of the Principles Express bundles, UGA and MRII are also introducing Foundations of Quantitative Research, a curated learning package that covers essential principles of quantitative research by bringing together three Principles Express courses: Sampling in Market Research, Quantitative Data Collection Methods, and Measurement and Questionnaire Design. Created for researchers, marketers, data professionals, and students, this new bundle provides a practical yet thorough overview of turning complex data into actionable insights using quantitative methods. Additionally, and for a limited time, the bundle will be offered at a promotional discounted price of $689.
For more information about the Foundations of Quantitative Research bundle, please visit here.
About the University of Georgia Center for Continuing Education
As a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach, the Georgia Center provides innovative lifelong learning opportunities through its continuing education programs. The University of Georgia Center for Continuing Education is a lifelong learning hub offering a wide range of courses and programs designed to enhance professional development and reskilling. Located on the beautiful campus of the University of Georgia, the center provides opportunities for individuals to advance their careers, acquire new skills, and solidify their learning experience. With courses developed by expert faculty and industry-leading practitioners, the center delivers high-quality education that meets the diverse needs of learners from all walks of life. Visit https://www.georgiacenter.uga.edu/ for more information.
About Market Research Institute International
The Market Research Institute International (MRII) is a nonprofit institute devoted to fulfilling the continuing educational and training needs of marketing research professionals worldwide. The organization believes that training and development is key to realizing the full potential and value of market research and insights, and to driving innovation within the sector. MRII offers a wide number of resources, including expert webinars and content, global and regional awards programs, and original research on critical insights industry topics. Its market-leading online educational courses, offered in partnership with the University of Georgia, are authored by leading research and insights practitioners, continually updated, and endorsed by major national and international professional and industry organizations. To learn more, visit www.mrii.org.
Media Contact:
Pamela Bracken
Senior Development and Special Initiatives Manager – Continuing Education
pam.bracken@georgiacenter.uga.edu
+1-706-583-0424
