Three New Online Courses from MRII to Help Market Researchers Take Their Skills to the Next Level

Courses from the University of Georgia and Market Research Institute International (MRII) now have benefitted nearly 9,000 researchers in 104 countries

– The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, expands its Principles Express line of courses, launching three new online courses to provide state-of-the-art education to its global audience of market, survey and opinion researchers. The new online courses are Qualitative Market Research, Emerging Methods and the Future of Market Research, and the bundled course Analytics 1-2-3.

Each of these online courses allows participants to gain world-class business education as they empower themselves to fulfill crucial market-research needs. The courses are self-paced and self-study and are based on cutting-edge content developed by industry thought leaders and experts. All essential content is online and interactive, with no textbook required for these pragmatic introductions to key research topics.

“MRII is excited to add these Principles Express courses to our continuing education offerings,” said Dan Coates, MRII board president. “We’ve updated these courses with added content and more interactive exercises. We now offer more courses than ever before in our history, helping researchers come up to speed quickly.”

Three new online courses available:

In the online course Qualitative Market Research, participants learn the make-or-break fundamentals of qualitative market research — when to choose it, how to select the most appropriate method, and how to effectively execute a project. The full course includes nine contact hours and participants earn 0.9 CEUs. The course author is Jeff Walkowski, principal of For more information, go to:

Emerging Methods and the Future of Market Research, authored by Zoe Dowling, senior vice president of research for FocusVision, is an online course that presents the exciting, breakthrough ways technological, social, economic, and cultural forces are redefining today’s market research. Dowling’s doctorate in sociology and career working on the cutting edge of market research provides an engaging course for professionally certified researchers to earn the CEUs they need to biennially renew their certification. The course provides 12 contact hours and students earn 1.2 CEUs when complete. For more information, go to:

A new bundled online certificate course, Analytics 1-2-3, teaches researchers how to prepare data for analysis, select the most appropriate statistical methods, and develop an analysis plan to support the business decision that needs to be made. Students also will learn about the many secondary data sources now available, including the increasing availability of syndicated data and what is popularly referred to as “big data.” This new bundle combine three popular courses to illuminate what researchers need to know about two of today’s hottest trends — analytics and the widespread availability of data of all kinds. Course enrollment includes three months of access to online content, and this course provides 36 contact hours and 3.6 CEUs when completed. The course authors are Ray Poynter, managing director of The Future Place and founder of NewMR, and Bill Bean, principal of Bean and Associates Consulting. For more information, go to:

About MRII:

Founded by a consortium of industry leaders, the Market Research Institute International offers the industry’s premier online market-research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject-matter experts, the courses are supported by and meet the certification requirements of industry associations worldwide. For more information, please visit

About the University of Georgia Center for Continuing Education & Hotel

As a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach, the Georgia Center provides innovative lifelong learning opportunities through its continuing education programs. Located on the university’s campus, the Georgia Center includes a full-service hotel with 200 rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center, and a computer lab—all under one roof. For more information, please visit



Jeffrey Henning, MRII Executive Director,

Pam Bracken, University of Georgia,  

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