Insights Association Launches Insights Association Certificates In January 2021, the Insights Association released the Insights Association Certificates to encourage market research professionals to acquire standardized market research education based on the Market Research Core Body of Knowledge (MRCBOK™). What are Insights Association Certificates? The holder of an Insights Association Certificate (IAC) demonstrates an advanced level […]
Flying back from the cancelled PAC 12 basketball tournament, last March there were two significant thoughts on my mind. First, I was angry and concerned that pandemic driven shutdowns had dealt our core verticals of sports and travel a broadside hit that would leave them reeling. Secondly, there was a desire to develop a continuous […]
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that leaders should ask when working with data scientists. As Andrea showed in her Venn diagram, where traditional researchers have statistics and substantive expertise, data scientists add hacking skills; the two groups are more similar than […]
Global market research is often much more complex than domestic research. Here are some expert tips and advice on how to run a successful global market research project.
How predictions versus insights help with big data and the secondary data wave of market research
With missing data responses in market research analyses, learning what to do with that information can be crucial in the final results.
An in-depth discussion of the three main facets of market research: function, process, and profession.
We’ve likely all been there. Whether it’s after a customer service phone call, a visit to an automotive dealership or even a resort, a sales person or customer facing agent has subtly or directly encouraged you to respond to a pending customer satisfaction survey with the highest rating possible. And chances are, if we are kind […]
How any good market research design starts with an accurate problem definition in market research.
Traditionally, data collected for any purpose other than to meet the needs of a particular research study was called “secondary” data. However, the definition of secondary data is evolving. Advances in technology are giving researchers access to vast potential sources of data and information that push the boundary of that definition. Historically, market research has […]