Resources

For the Love of Learning: Career Development in a Changing Market Research Industry

A global study of Market Research professionals about their profession and how it is impacting work and career prospects

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Artificial intelligence

AI in Focus: Market Researchers Weigh in on Workplace Impact for Today and Tomorrow

MRII’s global study of market research professionals looks at attitudes, usage, expectations and predictions regarding AI in their jobs and companies

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Access MRII’s 2023 Annual Report Here.