DOWNLOAD MRII’s 2025 Love of Learning Report 

Our Research

For the Love of Learning: Career Development in a Changing Market Research Industry

Access the global tracking study of Market Research and Insights professionals about their industry and the forces impacting work and career prospects.

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Artificial intelligence

AI in Focus: How Market Researchers Are Embracing and Adapting to Generative AI

MRII’s 2nd annual global study of market research professionals’ attitudes, usage, expectations and predictions regarding AI in their jobs and companies.

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Access MRII’s 2023 Annual Report Here.