Prestigious Award Covers Recipients’ Fees for Principles Express

The University of Georgia and MRII offer a series of highly-acclaimed online certificate courses that cover the Market Research process from beginning to end. The courses are based on the Market Research Core Body of Knowledge (MRCBOK™) – a compilation of the underlying principles and essential skills that comprise the Market Research process. The courses are endorsed by ESOMAR and the Insights Association.

The Principles Express family of short courses focuses on the individual skills that form the essential toolkit of the contemporary researcher. These online, start anytime courses are endorsed by major industry associations, corporations, and thousands of practitioners worldwide. They will expand your knowledge within an engaging interactive online curriculum written by leading academic and applied Market Research practitioners from around the world.

The Reg Baker MRII Award will be presented to applicants who meet all eligibility requirements and who, in the opinion of the Awards Committee, will make a positive contribution to the profession of insights, analytics, and market research. Selection criteria will include, but not be limited to, the demonstrated desire to serve the insights and market research profession, plus a financial need with limited or no employer financial support. As this is a line of online, self-paced courses, candidates from any country are welcome, subject only to U.S. State Department restrictions.  

This popular award program empowers market-research applicants twice per year by covering the fee for those interested in furthering their education through MRII’s industry-leading online courses. Named in honor of the MRII’s past executive director and the first North American ambassador of ESOMAR, The Reg Baker MRII Award program specifically covers the enrollment cost for the Principles Express family of courses .

For more information about the Principles Express family of courses, and to determine if these courses are the right fit for you, please visit To apply for The Reg Baker MRII Award, please visit:

Deadline is May 31st. For more information: Stephen Kraus, Executive Director, at or Pam Bracken, University of Georgia,    

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