New MRII-UGA Research: “For the Love of Learning” Study Available

Survey of Market Research Professionals Finds “Opportunities to Learn and Grow” Important to the Most Satisfied Research Practictioners.

By Ed Keller, MRII Executive Director

We are pleased to introduce MRII’s latest research, “For the Love of Learning: Career Development in a Changing Market Research Industry.”  

Our sole mission is to help you achieve market research success. By enabling you to master the fundamentals, you can better realize the full potential and value of market research and drive innovation within it.  We believe deeply that without a solid foundation, there can be no success. To fulfill this mission, we and our educational partner, the University of Georgia, offer industry-leading online educational courses for the market research industry.  

This new research is in keeping with our mission. It was conducted among a global sample of market research and insights practitioners to help the industry gain deeper understanding of the state of our profession.  It provides insight into such areas as:

  •  Understanding the career paths and job satisfaction of market research professionals
  •  Identifying skills gaps and training opportunities for professionals
  •  Gathering opinions on the state of the market research industry as a whole

One of the key findings that emerges from the research is the importance of training and learning and how it is a huge differentiator between the research professionals who are most satisfied and those that are less so.  The study reveals a blueprint for areas that research professionals believe need to be a focus for the future.

People – The Crucial Element to Organizational Success

Great organizations shape the lives of the people who work for them and lead the market by example. Training and development should be seen not as a cost, but as an investment that pays off.   

As I mentioned in a recent post to the MRII blog, McKinsey’s 2023 “Performance through people: Transforming human capital into competitive advantage” report demonstrates this clearly.  Based on extensive analysis, it found that companies that excel not only at pursuing profit and performance, but also invest in people – including more training for employees – enjoy a range of superior business benefits.  These include stronger and more consistent financial performance, as well as better recruitment and retention, among others that McKinsey identifies.  This is

As we navigate the ever-changing world of work, one component remains stable – investing in people is core and crucial.   We hope you find the research enlightening as you shape your career and organizational strategy.  To read the full report, click here.

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