DOWNLOAD MRII’s 2025 Love of Learning Report
DOWNLOAD MRII’s 2025 Love of Learning Report
With the rise of AI, this on-demand course explores Generative Artificial Intelligence (GenAI) in the context of research. It's designed to equip you with a fundamental understanding of AI concepts and the specifics of GenAI, as well as how to apply these insights to market research and customer experience (CX). The course combines theoretical knowledge with numerous practical demonstrations, exploring AI history from traditional GOFAI models to state-of-the-art GenAI systems and enabling you to develop an intuitive understanding of AI applications.
Since 'Nudge, Predictably Irrational', and 'Thinking, Fast and Slow' became best sellers over a decade ago, behavioural science has rapidly grown in popularity and continues to be a buzz topic as well growing in importance for research and insight. We’re learning more about human behaviour and learning it faster than ever before – the countless behavioural models, biases, and heuristics. You can be forgiven for suffering from information overload and finding it difficult to put the science into practice! This on-demand course will help you make sense of the theory as well as give you step-by-step templates to apply the latest behavioural science at work.
Research is a ‘people’ business. It is built upon relationships and influencing. Clients will listen to, and be influenced by, those who effectively communicate their definition of ‘value’ and whom they trust and respect. The astute researcher recognises the importance of the ‘emotional’ elements of business and how to leverage this for both personal and organisational impact. This on-demand course provides you with the fundamental tools and skills of effective influencers and communicators as well as giving you the insight to influence where it matters most.