MRII & UGA Launch Online Course on Designing Research to Maximize Insights

This new course, “Market Research Design and Data Identification,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries

AUSTIN, Tx. – April 24, 2019 – At the IIeX North America conference today, The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, has introduced a new online course that focuses on the three crucial steps of developing a market-research plan that will produce useful insights. “Market Research Design and Data Identification” is written by industry thought-leader Susan Frede, a 30-year market research veteran who is owner of Frede Research LLC, research director at Aimpoint Research, and an adjunct professor at Northern Kentucky University. The course is sponsored by Markelytics, a leading global market research agency providing end-to-end research solutions.

Developing solid research plans is a crucial first step for researchers who desire to bring value to their employers and clients,” said Pam Bracken, head of special projects for the university’s continuing education department. “Well-designed plans save businesses money, produce reliable data, and return value to companies that far outweighs the costs of the research.”

This new addition to the University’s and MRII’s course offerings continues the Institute’s mission of offering state-of-the-art education to its global audience of market, survey, and opinion researchers.

Students taking “Market Research Design and Data Identification” will be able to identify the issue a business faces, determine its information needs, develop research objectives and hypotheses, and determine the best way to achieve those research objectives. This foundational course offers nine contact hours and 0.9 CEUs, and will focus on the three crucial steps of the market-research plan design process: Defining the problem, developing an approach, and formulating a research design.   

During the first step, researchers must determine what specific challenges and opportunities the client currently faces. This first step reveals how to hone in on the exact type of vital information and data the client will need to best understand the problem within their specific business environment and dynamic.

Building on the first step, researchers must analyze how they should determine hypotheses and formulate research questions. This analysis uncovers how to perform these tasks in a way that allows researchers to gain the clearest-possible understanding of what specific decisions the client must make with the research.

Once the business problem is clearly defined and a general approach is developed, researchers develop a more concrete design. Course participants will learn how to decide on the best approach to achieve the research objectives and how to clearly and articulately lay out the plan in a research proposal.

The course explains the research types described in the flowchart below. The participant will learn the key characteristics of each and the role each plays. At the completion of the course, they will know how to choose the appropriate research type for their project.

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About MRII
Founded by a consortium of industry leaders, the Market Research Institute International offers the industry’s premier online market-research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject-matter experts, the courses are supported by and meet the certification requirements of industry associations worldwide. For more information, please visit

About the University of Georgia Center for Continuing Education & Hotel

As a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach, the Georgia Center provides innovative lifelong learning opportunities through its continuing education programs. Located on the university’s campus, the Georgia Center includes a full service hotel with 200 rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center, and a computer lab — all under one roof. For more information, please visit



Jeffrey Henning, MRII,

Pam Bracken, University of Georgia,

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