New course, “Global Market Research,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries
ATHENS, Ga. – SEPTEMBER 4, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, has launched a new online course to help researchers understand internal and external environmental factors — marketing, sociocultural, governmental, legal, economic, structural and informational — that affect global research, and how each impacts the steps in the research process. The course is authored by Nancy Kramarich, vice president of strategy and research at Anderson DDB Health & Lifestyle. Over the course of her 25-year career, Nancy has worked globally in market research, advertising and communications, and as a research buyer.
This 12th online Principles Express course, titled “Global Market Research,” will empower professionals to achieve an essential understanding of the specific challenges and demands posed by global market research. By clearly illuminating key concepts and best practices, it will help market researchers conduct global research with confidence and competence.
“With nearly half of our students coming from outside the United States, we’ve always been committed to providing an understanding of how to conduct research worldwide,” said Dan Coates, president of Ypulse and current volunteer president of the MRII. “This is the first time we’ve made those best practices available as a standalone course. We want to make sure this curriculum reaches as many researchers as possible.”
This new addition to the university and MRII’s course offerings is the most recent commitment to their mission of offering state-of-the-art education to their global audience of market, survey, and opinion researchers and insights professionals.
Market researchers face an unprecedented challenge in today’s world. The ease of conducting research online makes global research more affordable than ever, yet online research is not suited for every market or use, and there are new issues arising from conducting research across cultures. Any researcher who lacks the skill to localize data collection and analysis runs the risk of producing research that is incomparable from one market to another, or subject to misinterpretation due to lack of common understanding and clarity.
“The ‘Global Market Research’ course provided a good overview of issues to be aware of and consider when approaching global research projects,” said David Teal, an experienced client-side researcher who piloted the course.
Students completing this new, self-paced online course will earn 0.8 continuing education units and a digital badge from the University of Georgia. The course is recognized by certifying bodies in the United States and Australia and offers 8 contact hours of instruction, allowing students to advance their careers and enhance their research skills — while continuing to work full time. Participants will gain key insights and skills for empowering their organization as they achieve a deeper understanding of the problems and various approaches involved in the design and management of global research projects, including the coordination of fieldwork.
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Founded by a consortium of industry leaders, the Market Research Institute International offers the industry’s premier online market-research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject-matter experts, the courses are supported by and meet the certification requirements of industry associations worldwide. For more information, please visit https://mrii.org/home/
About the University of Georgia Center for Continuing Education & Hotel
As a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach, the Georgia Center provides innovative lifelong learning opportunities through its continuing education programs. Located on the university’s campus, the Georgia Center includes a full-service hotel with 200 newly-renovated rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center, and a computer lab — all under one roof. For more information, please visit www.georgiacenter.uga.edu
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