MRII & UGA Launch 10th Principles Express Online Course, on the Fundamentals of Effective Market Research

New course, “Introduction to Market Research and the Research Process,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries

MACAO – May 22, 2019 – At the ESOMAR Asia Pacific 2019 conference today, the Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, has launched a new online course that focuses on the critical steps organizations must take to engage in highly effective market research to reduce business risk. “Introduction to Market Research and the Research Process” is authored by Fred John, founder and principal of Consilience Research & Consulting, LLC. John is a former two-time vice president of ESOMAR, the global voice of the data, research and insights community.

In today’s complex global economy, market research is a rapidly-evolving profession, responsible for meeting a growing list of organizational demands. To empower professionals for that crucial role, this 10th new online Principles Express course introduces participants to the broad set of essential activities and tools that fall under the rubric of market research in 2019.

“Introduction to Market Research and the Research Process” will clarify for participants the many roles and purposes research plays in business and other settings, and reveal how market researchers often are placed at the very heart of organizational decision-making. This new addition to the university’s and MRII’s course offerings continues the institute’s mission of offering state-of-the-art education to its global audience of market, survey and opinion researchers.

“I thoroughly enjoyed this online course and found it very educational,” said Olivia Hughes, an experienced supplier-side Canadian researcher with Environics Research who piloted the course. “As a full-time working professional who has had a career in market research for almost 10 years, it was a great way to polish up my skills and stay up-to-date. The online module was easy to use and the built-in tracking system made completing the course painless, even with my busy schedule.”

Students taking this new self-paced online course will be empowered to advance their career and enhance their research skills while continuing to work full time. They will gain key insights for empowering their organization amid a highly competitive environment as they:

  • Develop a broader and deeper understanding of the key activities that define today’s market research.
  • Discover exactly how market research is rapidly evolving, and the increasing importance of developing consultative skills.
  • Earn continuing education units (CEUs) and a digital badge from the University of Georgia.
  • Become recognized by certifying bodies in the United States and Australia.

This course offers 14 contact hours and 1.4 CEUs, and students will learn about the crucial activities conducted by today’s most effective market researchers.

“Market researchers, especially those working closely with clients, must have a good command of how to explain their research process and ensure clients understand the value of their research,” said Pam Bracken, head of special projects for the University of Georgia’s continuing education division. “This new course provides researchers with the tools they need to translate business challenges into actionable research programs.”

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About MRII

Founded by a consortium of industry leaders, the Market Research Institute International offers the industry’s premier online market-research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject-matter experts, the courses are supported by and meet the certification requirements of industry associations worldwide.

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About the University of Georgia Center for Continuing Education & Hotel

As a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach, the Georgia Center provides innovative lifelong learning opportunities through its continuing education programs. Located on the university’s campus, the Georgia Center includes a full service hotel with 200 rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center, and a computer lab—all under one roof.

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Jeffrey Henning, MRII,

Pam Bracken, University of Georgia,

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