MRII Announces Formal Support of QRCA

Market Research Institute International (MRII), in cooperation with the University of Georgia Center for Continuing Education & Hotel, announces a formal supporting agreement with QRCA. QRCA joins other industry organizations and associations in supporting the mission of MRII to offer global, market-leading continuing education programs for the practice of market research and insights. MRII pursues that mission by developing and delivering online courses designed to fulfill the core market research educational needs of individuals and companies worldwide.

“We are delighted to formalize and announce a partnership with QRCA and to count them as a valued supporter of Market Research Institute International,” said Ed Keller, Executive Director of MRII. “QRCA holds their members to high standards of professionalism and market research ethics, and we are honored that QRCA supports MRII in providing world-class market research professional continuing education for practitioners worldwide.”

“QRCA is an organization that values the education of its members and the sharing of best practices to advance the practice of qualitative research. We are thrilled to offer our members the benefits of these excellent online market research courses as another resource for advancing the quality of market research. QRCA members and their company colleagues now enjoy course discounts in any of the Principles Express courses, which focus on the individual skills that form the essential toolkit of the contemporary researcher,” says QRCA President Michael Mermelstein.

About QRCA 

QRCA, was formed on October 19,1983 and headquartered in St. Paul, Minneapolis, is dedicated to advancing the impact of qualitative research and all who practice it. QRCA is a global network of qualitative research professionals, including market research, UX, CX, sociologists, ethnographers, linguists, social media and other qualitative experts, and the resource for elevating qualitative research expertise at all levels, where members network and share best practices, trends and technology, and take advantage of unique educational content.

QRCA Mission 

Is to elevate the respect for and belief in the power of qualitative research by driving thought leadership, best practices, cutting edge education and fostering an open and idea-sharing community. 

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