MRII Announces Ed Keller as New Executive Director

San Francisco, CA, November 9, 2022 – MRII is pleased to announce the appointment of Ed Keller as Executive Director of the Institute, effective November 14, 2022. “Ed’s strong thought leadership, experience, credentials, and connections to education and learning will help the MRII achieve our important mission,” said Dan Coates, past president and search committee chair.

MRII is a non-profit educational institute devoted to fulfilling the essential educational needs of people worldwide in the marketing research profession. MRII provides a family of online courses in cooperation with the University of Georgia.

Ed Keller is one of the foremost experts in consumer insights and word of mouth. As both an entrepreneur and a CEO of leading insights agencies and data/analytics platform companies, he has built and sold businesses, launched data and insights products, acquired and integrated businesses, managed global teams, served on Boards of leading growth companies (VC-backed through IPO) and associations, and worked with many of the world’s leading brands. He is an inductee into the Market Research Council Hall of Fame (2020) and the Word of Mouth Marketing Hall of Fame (2014).

Ed Keller said, “I am excited for this opportunity to lead an educational institution that is making such a positive impact on our industry. The MRII has helped thousands of professionals sharpen their skills, enhance their careers, connect with their peers, and establish themselves as leaders within their organizations. The market research industry is evolving rapidly, with consumer insights and data-driven decision-making becoming more important than ever.  Technology is facilitating access to research tools and data by a growing number of users. The MRII has evolved to meet the changing needs of the marketplace, offering cutting-edge content in multiple, learner-friendly formats. I am excited to lead this organization in new directions that will prepare the next generation of leaders in our field for success.”

Ed takes over from Stephen Kraus who has accepted a full-time professorship at the University of San Francisco. 

About MRII

A nonprofit organization founded in 1996 by a consortium of industry leaders, MRII offers the industry’s premier online market research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject matter experts, the courses are supported by and meet the certification requirements of industry associations worldwide. Through unique cooperation with the University of Georgia, MRII offers the Principles of Market Research and thirteen Principles Express courses. More than 9,000 practitioners from 107 countries have taken a certificate course. For more information, visit

About the University of Georgia Center for Continuing Education & Hotel

As a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach, the Georgia Center provides innovative lifelong learning opportunities through its continuing education programs. Event staff provides service for meetings and conferences, whether they are in-person, online, or a mix of both, using state-of-the-art technology and online engagement tools. The center is located on the university’s campus and includes a full-service hotel with 200 rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center and a computer lab. For more information, visit


For more information contact:
Marjette Stark, MRII President,

Pam Bracken, University of Georgia,

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