MRII Announces Application Process Open for First of Three 2021 Reg Baker MRII Awards

Reg Baker MRII Award

Prestigious Award Covers Recipients’ Fees for Principles Express Courses

SARASOTA, Florida – APRIL 01, 2021 – The Market Research Institute International announces that the application process for the first of 2021’s Reg Baker MRII Awards is now open. The popular awards program empowers market-research applicants three times per year by covering the fee for those interested in furthering their education through MRII’s industry-leading online courses. Application deadlines this year will be May 31, August 31, and December 31.

Named in honor of the MRII’s past executive director and the first North American ambassador of ESOMAR, The Reg Baker MRII Award program specifically covers the enrollment cost for the Principles Express family of courses, administered through the University of Georgia Center for Continuing Education & Hotel. Each of the courses provides a self-paced overview of a topic from the MRCBOK™ (Market Research Core Body of Knowledge), the essential information everyone in the insights and research industry should know.

Recipients of The Reg Baker MRII Award may enroll in any one of the following Principles Express courses:

·       Introduction to Market Research and the Research Process

·        Market Research Design and Data Identification

·        Sampling in Market Research

·        Qualitative Market Research

·        Quantitative Data Collection Methods

·        Introduction to Data Analysis

·        Advanced Analytic Techniques

·        Working with Secondary Data: Syndicated and Big Data

·        Communicating Research Results

·        Global Market Research

·        Emerging Methods and the Future of Market Research

·        Ethical and Legal Issues in Market Research

The 2021 Reg Baker MRII Award will be presented to applicants who meet all eligibility requirements and who, in the opinion of the Awards Committee, will make a positive contribution to the profession of insights, analytics, and market research. 

Selection criteria will include, but not be limited to, the demonstrated desire to serve the insights and market research profession, plus a financial need with limited or no employer financial support. As this is a line of online, self-paced courses, candidates from any country are welcome, subject only to U.S. State Department restrictions.

For more information about the Principles Express family of courses, and to determine if these courses are the right fit for you, please visit

To apply for The Reg Baker MRII Award, please visit:

PLEASE NOTE: The MRII is making an annual commitment to fund these awards and is looking for sponsors to fund additional recipients. Please contact Jeffrey Henning, IPC, by email at if you are interested in sponsoring these awards.

About MRII

A non-profit organization founded in 1996 by a consortium of industry leaders, MRII offers the industry’s premier online market research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject matter experts, the courses are supported by and meet industry associations’ certification requirements worldwide. 

Through unique cooperation with the University of Georgia, MRII offers the Principles of Market Research and the Principles Express line of courses. Nearly 9,000 practitioners from 107 countries have taken a certificate course. 

For more information, go to

About the University of Georgia Center for Continuing Education & Hotel

As a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach, the Georgia Center provides innovative lifelong learning opportunities through its continuing education programs. Event staff service meetings and conferences whether they are in-person, online, or a mix of both using state-of-the-art technology and online engagement tools. For in-person events, the center is located on the university’s campus and includes a full-service hotel with 200 rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center, and a computer lab—all under one roof. For more information, please visit


For more information:

Jeffrey Henning, Executive Director, at

Pam Bracken, University of Georgia,

Leave a Reply

Your email address will not be published. Required fields are marked *