Market Research Institute International and University of Georgia introduce two new Principles Express online courses

ANN ARBOR, Mich. – Market Research Institute International, in collaboration with the University of Georgia Center for Continuing Education & Hotel, announces the addition of two new courses in the suite of Principles Express on-demand courses: Advanced Analytic Techniques and Working with Secondary Data: Syndicated and Big Data.

Principles Express courses, which are exclusively offered online and on-demand, are developed by industry experts and are designed for market researchers who need to get up to speed quickly on a key research subject. Each course is self-paced and self-study and can be completed in a matter of days.

The new Advanced Analytic Techniques Principles Express course serves as a primer of the more advanced statistical methods a researcher may encounter. The course teaches the principles behind commonly used advanced statistical methods such as conjoint analysis, multiple regression, or cluster analysis, and advises when to use these techniques.

The phrase “big data” seems to be everywhere, but what does it really mean for market researchers? The new Principles Express course Working with Secondary Data: Syndicated and Big Data tackles that question in introducing students to the many secondary data sources available, including those popularly referred to as “big data.”

“The mission of Market Research Institute International is to offer global, market-leading continuing education programs that fulfill the core market research educational needs of individual research practitioners and companies worldwide,” said Jeffrey Henning, president of Researchscape, MRII board president and incoming executive director. “Our growing suite of Principles Express courses allow a research practitioner to learn a new skill quickly and hit the ground running, and our Principles of Market Research and Principles of Pharmaceutical Market Research courses provide the foundational knowledge that researchers need to be successful in their careers.”

These two new Principles Express classes, Advanced Analytic Techniques and Working with Secondary Data: Syndicated and Big Data, join four Principles Express classes released earlier this year: Sampling in Market Research, Introduction to Data Analysis, Communicating Research Results and Quantitative Data Collection Methods. The full suite of 13 Principles Express courses will be rolled out through early 2019 on the Georgia Center’s learning portal.

For a list of courses, visit:

About MRII

A nonprofit organization founded in 1996 by a consortium of industry leaders, MRII offers the industry’s premier online market research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject matter experts, the courses are supported by and meet the certification requirements of industry associations worldwide. Through a unique collaboration with the University of Georgia, MRII offers the Principles of Market Research, the Principles of Mobile Market Research and the Principles of Pharmaceutical Market Research.

About the University of Georgia Center for Continuing Education & Hotel

As a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach, the Georgia Center provides innovative lifelong learning opportunities through its continuing education programs. Located on the university’s campus, the Georgia Center includes a full-service hotel with 200 rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center and a computer lab – all under one roof. For more information, go to:


For more information contact:

Reg Baker, Executive Director, at

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