Curious about what’s new and next in the world of market research? Then join us for the MRII Podcast Show, Insights and Innovators Podcast. Think of it as your go-to audio chat with the folks who are shaping our industry.

Each episode of the Insights and Innovators Podcast brings you thought leader interviews with some of the brightest minds offering genuine industry leaders’ insights. We’re all about exploring what the future of market research holds, and a significant part of that is the role of AI in market research. We chat about how it’s impacting AI consumer insights in practical ways. Discover how smart tech, like AI-powered B2B research, is helping us see things more clearly, and we explore how useful predictive analytics can be for getting a real understanding from your data insights.

We also dive into the nitty-gritty of developing strategic growth insights and how the digital transformation in research is changing the game. Our guests share their real-world experiences with competitive market analysis and using marketing analytics insights to make smart decisions. You’ll hear about the latest next-gen research tools and get a feel for the real buzz around research innovation.

Tune in as we explore how different companies are making their insights teams more effective, emphasizing the importance of bringing different data points together and proactively creating value. We cover AI in consumer insights, B2B research, predictive analytics, digital transformation in research, competitive market analysis, the future of market research, and more. 

We also touch on the evolving skill sets needed in our field, especially in specialized areas like healthcare, consumer products, software and more, where blending technical know-how with solid business understanding is key. We talk openly about how to make sure your insights are truly heard and valued – getting that ‘seat at the table’ by making sure your work is fast, thorough, and relevant to the business.

Whether you’ve been in market research for years or you’re just starting, the Insights and Innovators Podcast offers valuable perspectives and down-to-earth discussions to help you stay informed and connected. Subscribe and join the conversation with fellow professionals who are passionate about the future of market research. We promise, it’s like having a coffee break with the people who are making things happen in market research and insights.