The State of the Market Research Industry: Workforce Trends and the Rise of AI Download the Report >

"Insights & Innovators" Podcast

Stay Ahead in Market Research: Real Talk with Industry Experts

Want to know the latest in market research? The Insights and Innovators Podcast brings you genuine thought leader interviews on topics like AI consumer insights, predictive analytics, and research innovation. Learn actionable strategies and stay informed about business analytics trends. Tune in and level up your research game.

Select your favorite App to listen and subscribe

Youtube Podcast Spotify Amazon

Sponsored by:

Select an Episode to Listen Now

How to Build the Insight Edge with Vivek Banerji

More information doesn’t automatically lead to better insights, and the relationship between data and insight is nonlinear. Vivek Banerji, Author & Founder, Insight Dojo, joins host Niels Schillewaert, Head of Research, Conveo.ai, to unpack why organizations often conflate insight with information and stay “data rich but insights poor.” They discuss what leaders and insights teams miss most often: clearly defining the real problem, acknowledging uncertainty, and avoiding the trap of confirming leadership hypotheses. Vivek shares a case where ethnographic work with doctors overturned a plausible assumption and helped drive a 40% sales increase through a clearer mechanism story. The conversation also explores the “pragmatic polymath” mindset, micro-mastery for skill building, and how AI works best when paired with real-world experience, judgment, and human-centered thinking.

May 16, 2026
Stop Shipping Decks, Start Shipping Decisions with Oksana Sobol

What we deliver isn’t insights or models, it’s growth ideas and better business decisions. Oksana Sobol, Vice President, Insights and Decision Intelligence, The Clorox Company, joins host Nick Graham, Founder, Vertemis, to explain how expectations for insights and analytics are shifting as organizations become faster, flatter, and more AI-enabled. They discuss moving from a “function” to an always-on capability embedded across the business, reallocating effort toward problem shaping and activation, and reframing outputs from 20-page decks to decision-focused narratives. Oksana shares how Clorox is upskilling teams and business partners, dynamically deploying resources, and democratizing consumer knowledge with gen AI tools. They also cover the skills that matter most now: data fluency, understanding and predicting human behavior, and stronger influencing to drive outcomes.

May 9, 2026
Cultivating Relationships vs. Selling Research Projects with Eileen Campbell

If you have perfect data but politics still block action, your job is to help overcome those forces, not just point to the dataset. Eileen Campbell, Founder of Womintuition, joins host Jon Last, President of Sports and Leisure Research Group, to discuss why the insights industry is shifting from selling one-off projects toward becoming ongoing decision partners. They cover market bifurcation between DIY platforms and high-value relationships, breaking down silos to deliver horizontal, cross-category context, and hiring for curiosity and creativity. The conversation explores how AI can mine organizational knowledge while humans add judgment, pattern recognition, and the ability to challenge internal biases. They also address pricing beyond time-and-materials, making insights more visible through design thinking and storytelling, and a case example of research elevating the value of IMAX messaging for studios.

May 2, 2026
How Gen AI is Revolutionizing Market Research with Stefano Puntoni

GenAI should not just help market research teams do today’s work faster, but enable “better things,” including work they are not doing at all. Stefano Puntoni, Co-Director, Wharton Human-AI Research, The Wharton School, joins host Nick Graham, Founder, Vertemis, to reframe GenAI’s impact from productivity to effectiveness, discussing just-in-time insights, synthetic data as an alternative to “no data,” and reaching hard-to-sample or restricted audiences. They unpack misconceptions and identity threat, argue for hybrid approaches combining human and synthetic inputs, and distinguish synthetic personas from true digital twins built from data on real individuals. The conversation also covers where LLMs may excel (belief estimation) versus struggle (context-driven experimental responses), how leaders can map use cases across the research workflow, and why accessible coding agents may accelerate experimentation.

April 19, 2026
How to Practice Authentic, Multicultural Research with Kai Fuentes

“The first mistake people make is not hiring the people who look like who you’re trying to talk to.” In this episode, Kai Fuentes, President & CEO, Ebony Marketing Systems, joins host Zontziry “Z” Johnson, Founder, MRXplorer, to unpack what culturally aligned research really requires. They discuss why moderator–respondent alignment can unlock deeper insights, when it matters most (like hair, food, and lifestyle), and how nuance shows up as early as recruiting and screening across subgroups within broad demographics. Kai shares how Ebony builds cultural nuance into analysis, why speed expectations are changing, and how relationship-building and sharing findings back can strengthen trust with communities. They also explore training teams for diverse learning styles and lessons from Kai’s journey as a founder.

April 12, 2026
How Can Insights Partner Better with Data and Analytics with Michelle Gansle

If insights teams don’t become best buddies with data science and AI, they risk getting sidelined. In this episode, host Nick Graham, Founder of Vertemis, is joined by Michelle Gansle, former Chief Data & Analytics Officer, McDonald’s, to talk about why insights needs to partner better with data and analytics instead of competing for control, budget, or credit. They discuss how big data created silos, why teams still rarely collaborate without being forced to, and how bringing consumer insights, business insights, and data science together early can create “one plus one equals three” outcomes. They explore practical ways to build bridges, from “day in the life” sharing to cross-conference learning, and how AI can support critical thinking, storytelling, and stakeholder-ready recommendations.

April 5, 2026

Curious about what’s new and next in the world of market research? Then join us for the MRII Podcast Show, Insights and Innovators Podcast. Think of it as your go-to audio chat with the folks who are shaping our industry.

Each episode of the Insights and Innovators Podcast brings you thought leader interviews with some of the brightest minds offering genuine industry leaders’ insights. We’re all about exploring what the future of market research holds, and a significant part of that is the role of AI in market research. We chat about how it’s impacting AI consumer insights in practical ways. Discover how smart tech, like AI-powered B2B research, is helping us see things more clearly, and we explore how useful predictive analytics can be for getting a real understanding from your data insights.

We also dive into the nitty-gritty of developing strategic growth insights and how the digital transformation in research is changing the game. Our guests share their real-world experiences with competitive market analysis and using marketing analytics insights to make smart decisions. You’ll hear about the latest next-gen research tools and get a feel for the real buzz around research innovation.

Tune in as we explore how different companies are making their insights teams more effective, emphasizing the importance of bringing different data points together and proactively creating value. We cover AI in consumer insights, B2B research, predictive analytics, digital transformation in research, competitive market analysis, the future of market research, and more. 

We also touch on the evolving skill sets needed in our field, especially in specialized areas like healthcare, consumer products, software and more, where blending technical know-how with solid business understanding is key. We talk openly about how to make sure your insights are truly heard and valued – getting that ‘seat at the table’ by making sure your work is fast, thorough, and relevant to the business.

Whether you’ve been in market research for years or you’re just starting, the Insights and Innovators Podcast offers valuable perspectives and down-to-earth discussions to help you stay informed and connected. Subscribe and join the conversation with fellow professionals who are passionate about the future of market research. We promise, it’s like having a coffee break with the people who are making things happen in market research and insights.

AI in Focus: How Market Researchers are Embracing and Adapting to Generative AI

MRII’s 2nd annual global study of market research professionals’ attitudes, usage, expectations and predictions regarding AI in their jobs and companies

By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact