The State of the Market Research Industry: Workforce Trends and the Rise of AI Download the Report >

Insight Edge: Executive Program with Robert Root-Bernstein & Vivek Banerji

Executive program for insight, analytics, marketing and strategy leaders

Insight Edge: Create breakthrough insights, not just better analyses

In an age of AI and abundant information, the advantage no longer comes from having more data. It comes from seeing what others don't. Join Robert Root-Bernstein and Vivek Banerji for a highly interactive executive program designed to help you challenge conventional thinking, connect ideas in unexpected ways and create breakthrough insights.

Learn with a MacArthur Fellow and world-leading creativity scholar alongside a global customer insights practitioner with leadership roles in Insight Dojo, McKinsey and Pepsico.

RESERVE YOUR SPOT
Starts12 November
Format4 live online sessions on Zoom
Time10:30 AM–1:30 PM ET / 16:30–19:30 CET
Class size8–20 participants

Why this program

More data does not automatically produce better insight.

Insight is a capability, not a by-product of data. It begins with identifying the right problem, then brings together curiosity, creativity, rigorous analysis, multiple ways of thinking, methodological craftsmanship and organizational understanding.

Insight Edge is designed to develop that capability. You'll leave with practical frameworks for thinking more expansively, using methods more creatively and leading insight work that drives action and change.

The program draws on what Vivek Banerji calls a “polymathic” approach: connecting ideas, disciplines and ways of thinking that are too often kept separate.

Who it's for

Leaders who turn information into decisions

Senior and rising leaders in insights, analytics, marketing, strategy, innovation and related functions who are responsible for turning information into better business decisions.

It is especially valuable for those steering complex decisions amid uncertainty, rapid change and the growing use of AI.

Six shifts you will make

Each session builds the mindset and capabilities to move:

FromTo
Treating insight as the outcome of data-rich analysisSeeing insight as a way of directing attention and bringing multiple ways of thinking to a problem
Solving the problem that is givenIdentifying and defining the right problem to solve for impact
Consolidating existing knowledgeAcknowledging and exploring the biggest uncertainties
Applying "best practice" methodsExperimental craftsmanship: selecting and adapting methods creatively
"Blue sky" creativityDisciplined creativity grounded in organizational context, the problem statement and constraints
Functional leadershipVersatile leadership that integrates diverse perspectives

What you will gain

  • A new understanding of how breakthrough insights emerge, and how to apply it
  • Greater versatility in thinking and problem solving
  • Practical frameworks you can use on real business challenges straight away
  • Confidence selecting and combining methods rather than relying on templates
  • A richer appreciation of creativity as a disciplined, trainable capability
  • A toolkit for creating breakthrough insights that draw on distinctly human judgment, creativity and connection-making: things AI systems cannot do

Schedule and format

Four 3-hour live sessions over four weeks, with 1–2 hours of homework between sessions.

Session 1
Thu 12 Nov
10:30 AM–1:30 PM ET
16:30–19:30 CET
Session 2
Thu 19 Nov
10:30 AM–1:30 PM ET
16:30–19:30 CET
Session 3
Thu 3 Dec
10:30 AM–1:30 PM ET
16:30–19:30 CET
Session 4
Thu 10 Dec
10:30 AM–1:30 PM ET
16:30–19:30 CET
This is not a lecture series. Sessions are highly interactive and discussion-led, combining business cases, practical exercises, reflection and collaborative problem solving with a small cohort of peers from other organizations.

Your faculty

One has spent decades applying insight to real business problems. The other has spent decades studying how creativity and innovation happen. Together, they bring practice and theory, commercial application and creativity.

Vivek Banerji

Founder, Insight Dojo; author, Insight Edge

Author of Insight Edge and host of the Insight Edge Podcast. A former leader of McKinsey & Company's global customer insights and analytics practice and former Head of Insights at PepsiCo India, with a record of insight-driven impact across consumer goods, healthcare, technology and financial services. A 2nd-degree black belt in Shotokan Karate and a jazz piano student.

What insight leaders say about Vivek Banerji’s work

“Once in a while a new book comes along that can be called ‘defining’… No longer should there be any debate as to what constitutes insight – this book nails it… a book that should be taught in every MBA and MMR program and read by everyone in the insights business.”

Simon Chadwick, Managing Director, Cambiar Consulting; Editor-in-Chief, Research World (ESOMAR)

“Vivek Banerji shows how pragmatic polymaths generate truly new insights by being multi-modal thinkers, experimenting craftsmen, and empowering disrupters. He shares many case examples and builds on his lessons from a wide range of sources such as McKinsey, karate, and jazz.”

John Forsyth, former Partner, McKinsey; built and led its Global Customer Insights and Analytics Practice

Robert Root-Bernstein

Scientist, artist, inventor, MacArthur Fellow

One of the world's leading scholars of creativity and polymathy. Professor Emeritus at Michigan State University and co-author (with Michele Root-Bernstein) of the award-winning Sparks of Genius and The Arts of Eminent Scientists. His work shows how great innovators integrate science, art and multiple ways of knowing. He has consulted for the NIH Pioneer Awards, universities, and companies including Samsung, LG, AMOCO, Chiron and Parke-Davis.

What leading thinkers say about Robert Root-Bernstein’s work

“Captivating for its insight into the potential of human imagination… will encourage readers to discover and unleash their own hidden creative instincts.”

Harvard Business Review

“A fascinating study of creative thinking – mankind's greatest attribute.”

Desmond Morris, zoologist, artist and author of The Naked Ape

“A powerful book for scientists, artists, and humanists alike… radically different ways of approaching problems.”

American Scientist

Early-bird pricing: save 20%

Reserve your place at the early-bird price before it ends. Payment is due in advance.

Early-bird pricing ends October 25

$1,950 USD$1,560 USD per participant, early-bird

RESERVE YOUR SPOT