Drivers of Job Satisfaction for Market Researchers

Almost half (47%) of researchers surveyed on behalf of the MRII were very or completely satisfied with their job overall.

Of those who ended up in market research via taking as a first job and stayed, 23% were very or completely satisfied with their job vs. 51% of all other respondents.

The majority of respondents were very or completely satisfied with their relationships with colleagues (57%, coworkers; 54%, managers; 51%, direct reports, if any). In contrast, only 37% were very or completely satisfied with their employer’s executive management. Resources provided to do their job (49%), freedom to innovate (46%), and opportunities to learn and grow (45%) rounded out the top six aspects.

Satisfaction was lowest with opportunities for advancement (only 32% were very or completely satisfied), benefits (32%), and pay (26%).

Key Driver Analysis – What is your overall satisfaction with your job?

What drives overall job satisfaction? Pay has the highest correlation to the overall rating (19% of shared variance), followed by opportunities for advancement (18%) and opportunities to learn and grow (17%).

The closer the correlation is to 1.000, the greater the two measures correlate. However, the range is exponential, so a .900 correlation (and a -.900 correlation) means that 81% of the variance between the two measures is shared or overlaps, while a .800 correlation means that 64% of the variance does, and a .700 correlation means that 49% of the variance is shared.

Satisfaction vs. Importance Quadrant Analysis

A quadrant analysis of satisfaction vs. derived importance (shared variance), splitting axes by the median value of each dimension, provides a useful way to group attributes.


The top right quadrant contains attributes that respondents ranked above the median in terms of satisfaction and have a shared variance with overall satisfaction (derived importance) that is also above the median. These key strengths include opportunities to learn and grow as well as freedom to innovate.


These attributes all had a shared variance that was above the median, but respondents were less satisfied with the performance of each. Weaknesses were pay, opportunities for advancement, workload, and expectations set for work.


Aspects in this quadrant were ranked above the median in terms of satisfaction, but were at or below the median in terms of shared variance with overall satisfaction. The assets are resources provided to do the work and relationships with colleagues (coworkers, managers, and direct reports).


On the lower side of both satisfaction and importance are aspects relate to executive management (their communications and their management in general) and benefits.

For more details on the survey, please download our report, Market Researchers and the Love of Learning.

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