Diversity Award to Cover Enrollment in Principles Express Courses

San Francisco, CA – August 9th, 2022 – As a volunteer-driven nonprofit institute dedicated to educating market researchers and insights professionals, MRII believes in providing equal access to its educational opportunities. Moreover, MRII also supports efforts to combat racism, discrimination, inequality, and injustice. Consistent with these beliefs, MRII created an award program for US-based individuals from under-represented who want to enhance their market research and insights skillsets. The award covers the cost of a Principles Express course administered through the University of Georgia Center for Continuing Education.

The MRII Diversity Award will be presented twice a year to eligible applicants who demonstrate the greatest promise in expanding their knowledge and skillset and the potential for career growth. Applications to the MRII Diversity Award must be made through https://survey.alchemer.com/s3/5811427/a5e278b70ca9 before the October 31, 2022, deadline.

Recipients of the award may enroll in any one of the following courses:

  • Introduction to Market Research and the Research Process
  • Market Research Design and Data Identification
  • Sampling in Market Research
  • Qualitative Market Research
  • Quantitative Data Collection Methods
  • Introduction to Data Analysis
  • Advanced Analytic Techniques
  • Working with Secondary Data: Syndicated and Big Data
  • Communicating Research Results
  • Global Market Research
  • Emerging Methods and Future of Market Research
  • Ethical and Legal Issues in Market Research

To learn more about the Principles Express family of courses and determine the right fit for you, please visit http://www.marketresearchcourses.org.

The MRII is making an annual commitment to fund these awards and is looking for sponsors to fund additional recipients. Please contact Stephen Kraus (Steve@MRII.org) if you are interested in sponsoring these awards.

About MRII

A nonprofit organization founded in 1996 by a consortium of industry leaders, MRII offers the industry’s premier online market research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject matter experts, the courses are supported by and meet the certification requirements of industry associations worldwide. Through unique cooperation with the University of Georgia, MRII offers the Principles of Market Research and thirteen Principles Express courses. More than 9,000 practitioners from 107 countries have taken a certificate course. For more information, visit http://www.mrii.org.

About the University of Georgia Center for Continuing Education & Hotel

As a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach, the Georgia Center provides innovative lifelong learning opportunities through its continuing education programs. Event staff provides service for meetings and conferences, whether they are in-person, online, or a mix of both, using state-of-the-art technology and online engagement tools. The center is located on the university’s campus and includes a full-service hotel with 200 rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center and a computer lab. For more information, visit http://www.georgiacenter.uga.edu.

For more information, contact:

Stephen Kraus, Ph.D.,

Executive Director of MRII


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