Thank you for registering to participate in the MRII Data Analysis Award, sponsored by Infotools Harmoni. 

Here’s what to expect next:

• Once your registration has been processed, you will receive an email with instructions on how to access Infotools’ platform, Harmoni. An instructional video will be included.
• Via the Harmoni platform, you will have access to the project/data/dashboards, etc. as well as a temporary Explorer license.
• You will also have access to Harmoni Academy (self-learning) within Harmoni plus the Harmoni Knowledge base.
• Initial support with john.bird@infotools.com (North America), charlotte.hearn@infotools.com (UK & Europe), and andrea.mitlag@infotools.com (AU & NZ).
• Once you have completed your data analysis, please make your submission as a presentation (PDF) of up to 10 pages. You will upload your presentation here.

We are looking forward to viewing your entry! Please see below for more details. 

Business Challenges to Solve

1

Customer/visitor targeting:

Background: Tourism has always been a big driver for the New Zealand economy. The New Zealand government is looking to develop new or upcoming markets and would like input on which country or regions it should focus on.

Objective: Recommend which country or region New Zealand should target to attract more visitors.

Considerations: Analyze visitor demographics, reasons for travel, travel patterns, length of stay, visitor spending, and preferences. 

2

Increasing customer visitor spend:

Background: Increasing visitor spend is a great way to improve our economy, especially in the regions that have been hit hard over the past few years with economic challenges and reduction in visitor numbers.

Objective: Suggest strategies for increasing visitor expenditure in New Zealand.

Considerations: Evaluate spending behaviors, key expenditure areas, and factors influencing higher spending. Also, think about what can be done to influence the length of stay and anything else before visitors book their flights.

3

Brand and positioning:

Background: New Zealand’s clean green image and “100% pure” branding has been a strong message over the last 20 years. While this is still a strong proposition, it does face some opposition due to a sustainability implication rising from the lengthy flights required to travel here.

Objective: Propose changes to New Zealand’s brand and positioning to enhance its appeal.

Considerations: Assess current brand perception, competitive positioning, and visitor expectations. Also look at activities those take part in as well and what types of people are visiting.

Submission Requirements

• Format: PDF presentation, no more than 10 pages in length.
• Content: Include findings and actionable recommendations based on the chosen challenge.
• Analysis: Ensure data-driven insights from Harmoni and any supplementary data are clearly presented.

Evaluation Criteria

• Depth of Analysis: Thorough exploration and interpretation of the data.
• Innovativeness: Creative and unique solutions to the chosen challenge.
• Practicality: Feasibility and potential impact of the recommendations.
• Presentation: Clarity, structure, and visual appeal of the presentation.