Thank you for registering to participate in the MRII Data Analysis Award, sponsored by Infotools Harmoni. 

 

Here is what you need to do to apply and enter for your chance to win the $2500 grand prize.

  • After you register, you will receive instructions on how to access Harmoni. If you have not received an email within 48 hours, please email marie.melsheimer@infotools.com.

  • Choose a challenge (listed below) and begin your data analysis.

  • Here is a detailed video instructing you how to use Harmoni. eLearning is available in Harmoni. A knowledge base is also available here. 

  • Prepare and submit your PDF presentation (no more than 10 pages) by the deadline. You can upload your PDF here.

  • The registration window is open through 24 October and the deadline to submit your data analysis report is 10 November (end of day). 


We are looking forward to viewing your entry! Please see below for more details. 

Thanks,

The MRII and Infotools teams

Enter Here

Business Challenges to Solve

1

Customer/visitor targeting:

Background: Tourism has always been a big driver for the New Zealand economy. The New Zealand government is looking to develop new or upcoming markets and would like input on which country or regions it should focus on.

Objective: Recommend which country or region New Zealand should target to attract more visitors.

Considerations: Analyze visitor demographics, reasons for travel, travel patterns, length of stay, visitor spending, and preferences. 

2

Increasing customer visitor spend:

Background: Increasing visitor spend is a great way to improve our economy, especially in the regions that have been hit hard over the past few years with economic challenges and reduction in visitor numbers.

Objective: Suggest strategies for increasing visitor expenditure in New Zealand.

Considerations: Evaluate spending behaviors, key expenditure areas, and factors influencing higher spending. Also, think about what can be done to influence the length of stay and anything else before visitors book their flights.

3

Brand and positioning:

Background: New Zealand’s clean green image and “100% pure” branding has been a strong message over the last 20 years. While this is still a strong proposition, it does face some opposition due to a sustainability implication rising from the lengthy flights required to travel here.

Objective: Propose changes to New Zealand’s brand and positioning to enhance its appeal.

Considerations: Assess current brand perception, competitive positioning, and visitor expectations. Also look at activities those take part in as well and what types of people are visiting.

Submission Requirements

  • Format: PDF presentation, no more than 10 pages in length.
  • Content: Include findings and actionable recommendations based on the chosen challenge.
  • Analysis: Ensure data-driven insights from Harmoni and any supplementary data are clearly presented.

Evaluation Criteria

  • Depth of Analysis: Thorough exploration and interpretation of the data.
  • Innovativeness: Creative and unique solutions to the chosen challenge.
  • Practicality: Feasibility and potential impact of the recommendations.
  • Presentation: Clarity, structure, and visual appeal of the presentation.