Market Research Design and Data Identification

Market Research Design and Data Identification

$359 | 9 Hours | 0.9 CEUs

Design winning projects that embody the best methods to achieve research objectives.

Demand for researchers is growing, giving market research a Top 10 outlook for business professions, according to US News and World Report.

Gain Vital Skills with Wide Relevance
Every organization has “customers” to please, whether consumers, clients, or internal teams or outside stakeholders. Research skills are vital to help you understand their needs and make yourself indispensable to them in the future.

Enjoy the Flexibility of On-Demand, Self-Paced Courseware
Complete this online 9-hour course at the pace you set. Weekend warriors master a new skill right away, while others take up to 30 days to learn the material and complete the online assessment.

Let Your Employer Grab the Tab
About 83% of our students receive tuition reimbursement from the organizations they work for — and you should, too. Let us send you an employee sponsorship package to help your manager understand the advantage of investing in our courses.

The Industry-Defining Curriculum
The Market Research Core Body of Knowledge (MRCBOK™) is the up-to-date industry consensus on what insights professionals regard as the required fundamentals for research education. Mastering the MRCBOK is the only curriculum recognized by certification programs in the United States, Canada, or Australia. This is the practical foundation to success as a researcher. See this course’s learning objectives.

Drive Your Career Forward

  • Advance your career by enhancing your research skills while continuing to work full time.
  • Earn continuing education units (CEUs) and a Digital Badge from the University of Georgia.
  • Lead a discussion with clients to define major business problems they are facing, and probe to discover obstacles, challenges, opportunities, and threats.
  • Translate essential business problems into cogent research objectives that are tied to specific business actions and success criteria.
  • When completed with as few as two other courses, you can be recognized by certifying bodies in the United States, Canada, and Australia.

Hundreds of Leading Firms Trust UGA/MRII to Train Their Teams


This course provides a great baseline for linking research objectives back to a client’s research objective. It outlines the reasons for using different types of research and even when primary research may not be needed. This course would set a research team up in the right direction.
—Amy, an experienced client-side researcher

Take this course along with Introduction to Market Research and the Research Process and Ethical and Legal Issues in Market Research to qualify for the IPC Practitioner certificate from the Insights Association. Or combine with any two other Principles Express courses to earn the IPC Specialist certificate.

The first certification level on the Intellus Worldwide certification ladder requires that, in addition to Introduction to Market Research and the Research Process, you complete the following MRII/University of Georgia modules in addition: Ethical and Legal Issues in Market Research, Market Research Design and Data Identification, and Communicating Research Results. You must also complete, as an elective, either Qualitative Market Research or Quantitative Data Collection Methods. Finally, you must complete a quiz for two Intellus Worldwide Sessions.

Financial Paths to Investing in Your Education

Employee Reimbursement 
Receive full or partial tuition funding from your employee. We’ll help you make the case.

Participants in career-oriented programs offered through the University of Georgia Center for Continuing Education may be eligible for financial assistance.

Tuition Awards
Apply for the Reg Baker Award to potentially have your tuition covered by the MRII.

Need advice?
Let our Admissions team help.
Contact Admissions

Frequently Asked Questions

Who should take the self-paced, self-study course?

Anyone working in market research–whether in a research company or a client organization–is responsible for designing research to support business decisions. You might be a new researcher with less than two years experience. Or, you might be a seasoned market researcher looking for a refresher or an opportunity to update your knowledge on this topic. Learn from the experts! The course author and MRII course contributors have decades of combined experience in this area.

Are there any prerequisites for enrolling in course?

No. There are no prerequisites for enrolling in Market Research Design and Data Identification. However, prospective enrollees might also consider our courses, Introduction to Market Research and the Research Process and Market Research Design and Data Identification. For more details about these Principles Express courses, go here.

Why should I complete the course?

As a graduate of the course, you will have the tools to engage with clients in understanding their business decisions and information needs. In addition, you will know how to select from various methods to satisfy research objectives. This ability will help you advance in your company and the industry. This course also offers continuing education for research practitioners.

What do I receive when I complete the course?

Successful graduates of the course will receive 0.9 Continuing Education Units (CEUs) from the University of Georgia. Additionally, you will earn a Digital Badge to post to your social media assets. Your Digital Badge recognizes your accomplishment as well as builds your brand and credibility in the global market research industry.

How long does it take to complete the course?

Upon receipt of the course “Welcome” email (containing the course URL, your username, and password), you are given up to 30 days to complete the 9-hour, self-paced, self-study course. A one-month extension can be granted for a nominal fee ($50 US). You can make your one-month extension request and payment here. Upon receipt of your extension request payment, 30 days will be added to your original course expiration date.

How much time will I need to devote to study?

Former students have reported spending 8-10 hours in the course. This course awards 0.9 Continuing Education Units to successful graduates.

Who wrote this course?

Susan FredeSusan Frede – Research Methodologist & Analyst
Susan Frede is a 30+ year market research veteran. Currently, she is the owner of Frede Research LLC and the Research Director at Aimpoint Research. She is focused on research design, survey writing, analysis, and reporting. Frede is a trusted advisor to clients, designing innovative yet practical research solutions to address business needs and strategic objectives. Versed in the art and science of research analysis and insight generation, she applies optimal techniques to inform better marketing decisions, delivering a compelling story and recommendations to stakeholders.

Prior to her current role, Frede spent over 18 years with Kantar, the data investment management division of WPP. She earned her master’s degree in adult education from the University of Georgia in 2015. Frede is a frequent speaker and writer on research topics and has taught research principles at the college level.

What are the graded components of the course?

You must successfully complete three online assessments with a score of 70% or greater:

  • Progress Check 1
  • Progress Check 2
  • End of Course Quiz

When you earn a score of 70% or greater for the End of Course Quiz you will be passed to the evaluation questionnaire where you will be completing a short evaluation of the course.

After you have successfully completed the questionnaire, then click on the section entitled:

Course Complete – Report My Status to the University. An automated message will then be sent to the University of Georgia Center for Continuing Education alerting the administrative staff of your SUCCESSFUL COMPLETION of the online course. Within 36 hours, you will receive a confirmation “graduate” email from the University of Georgia.

Note: When attempting Progress Check 1, you must earn a score of 70% or greater to continue on with the questions in Progress Check 2. When attempting Progress Check 2, you must score a 70% or greater to continue on with the questions in the End of Course Quiz.

Do I have to purchase a textbook?

No. However, we suggest you consider purchasing the recommended textbook. The suggested textbook is:
Malhotra, Naresh K., Essentials of Marketing Research: A Hands-On Orientation, Pearson Education: Upper Saddle River, NJ.
ISBN-13: 978-0-13-340182-0 (digital subscription edition)

Included in the online course are suggested reading assignments from the above textbook.

These readings are not required content and will not be part of the testing for the course. The textbook suggestions are simply intended to add additional depth to your understanding of the topic.

Can I study the online course content with my mobile device? What are the technology requirements (devices and browser)?

The online course content, tools and resources are best optimized for a desktop or laptop computer. While the online platform is designed to be mobile responsive, we strongly recommend the use of a desktop or laptop computer.

To take advantage of the different features (PDF files, URLs/links to external websites, animated exercises, audio and video clips) you should use a Windows or Macintosh-based browser. A robust browser such as Chrome, Firefox, Microsoft Edge, or Safari and a fast internet connection provide the best experience. The online platform supports many popular web browser versions. To find out if your computer’s current software configuration is compatible, see System & Software Requirements.

What are my financing options?

Participants in career-oriented programs offered through the University of Georgia Center for Continuing Education may be eligible for financial assistance.

What is the cancellation/refund policy?

You may cancel your enrollment within the first seven days and receive a refund less a $100 administrative processing fee, provided that you have not accessed the online course material at all. Written requests for course cancellation or transfer must be sent to in order to be processed.