Ethical and Legal Issues in Market Research

Ethical and Legal Issues in Market Research

$359 | 8 Hours | 0.8 CEUs

Protect yourself, your organization, and your clients by mastering the fundamental ethical and legal principles that govern our relationships with the people whose data we collect and process.

Learn the fundamental ethical and legal principles that govern our relationships with the people whose data we collect and/or process in research, and why it is important that those principles govern our actions at all times.

Gain Vital Skills with Wide Relevance
Every organization has “customers” to please, whether consumers, clients, or internal teams or outside stakeholders. Research skills are vital to help you understand their needs and make yourself indispensable to them in the future.

Enjoy the Flexibility of On-Demand, Self-Paced Courseware
Complete this online 8-hour course at the pace you set. Weekend warriors master a new skill right away, while others take up to 30 days to learn the material and complete the online assessment.

Let Your Employer Grab the Tab
About 83% of our students receive tuition reimbursement from the organizations they work for — and you should, too. Let us send you an employee sponsorship package to help your manager understand the advantage of investing in our courses.

The Industry-Defining Curriculum
The Market Research Core Body of Knowledge (MRCBOK™) is the up-to-date industry consensus on what insights professionals regard as the required fundamentals for research education. Mastering the MRCBOK is the only curriculum recognized by certification programs in the United States, Canada, or Australia. This is the practical foundation to success as a researcher. See this course’s learning objectives.

Drive Your Career Forward

  • Advance your career by enhancing your research skills while continuing to work full time.
  • Earn continuing education units (CEUs) and a Digital Badge from the University of Georgia.
  • Explain why solid ethical practices are essential to the long-term success of market research and the responsibilities researchers have to the key stakeholders—research participants, clients, the general public, and the research profession.
  • Discuss the universal principles of privacy and data protection as applied in market research in different countries and cultures.
  • When completed with as few as two other courses, you can be recognized by certifying bodies in the United States, Canada, and Australia.

Hundreds of Leading Firms Trust UGA/MRII to Train Their Teams


With the many changes going on in our industry and the growing public mistrust, this course serves to remind us of the important processes and requirements needed to keep our industry viable into the future.
—Julie Landers, Senior Manager, Strategic Market Research and DPO, HCSC, an experienced supplier-side researcher

To qualify for the IPC Practitioner certificate, add Introduction to Market Research and the Research Process and Market Research Design and Data Identification courses. Combine this course with Introduction to Market Research and the Research Process and one other Principles Express course to earn the IPC Specialist certificate.

The first certification level on the Intellus Worldwide certification ladder requires that, in addition to Ethical and Legal Issues in Market Research, you complete the following MRII/University of Georgia modules: Introduction to Market Research and the Research Process, Market Research Design and Data Identification, and Communicating Research Results. You must also complete, as an elective, either Qualitative Market Research or Quantitative Data Collection Methods. Finally, you must complete a quiz for two Intellus Worldwide Sessions.

Financial Paths to Investing in Your Education

Employee Reimbursement 
Receive full or partial tuition funding from your employee. We’ll help you make the case.

Participants in career-oriented programs offered through the University of Georgia Center for Continuing Education may be eligible for financial assistance.

Tuition Awards
Apply for the Reg Baker Award to potentially have your tuition covered by the MRII.

Need advice?
Let our Admissions team help.
Contact Admissions

Frequently Asked Questions

Who should take the self-paced, self-study course?

Anyone working in a Consulting, Brand Marketing / Digital Marketing, Market Research or a field with access to large quantities of data (e.g., Information Technology [IT] Human Resources, Financial, Pharmaceutical, etc.), whether in a research company or a client organization that works with quantitative data. You might be a new researcher – with less than two years’ experience. Or, you might be a seasoned market researcher desiring refreshment or an opportunity to update your knowledge on this topic. Learn from the experts! The course author and MRII course contributors have decades of combined experience in this area.

Are there any prerequisites for enrolling in course?

No. There are no prerequisites for enrolling in Ethical and Legal Issues in Market Research.

When are the ethical and legal issues in this course needed?

Businesses face increasing complexity in making important decisions. As a graduate of the course you will be well positioned to understand your ethical responsibilities to the people whose data you collect or process, and the importance of understating the legal and regulatory requirements of countries where you acquire and process such data. This knowledge will help you advance in your company and the industry. This course also offers continuing education for research practitioners. If you are PRC certified through the Insights Association (IA), this course qualifies for 8 hours for continuing education. If you are QPR certified through the Australian Market and Social Research Society (AMSRS), this course qualifies for 50 points to maintain your QPR status.

What do I receive when I complete the course?

Successful graduates of the course will receive 0.8 Continuing Education Units (CEUs) from the University of Georgia. Additionally, you will earn a Digital Badge to post to your social media assets. Your Digital Badge recognizes your accomplishment as well as builds your brand and credibility in the global market research industry.

How long does it take to complete the course?

Upon receipt of the course “Welcome” email (containing the course URL, your username, and password), you are given up to 30 days to complete the 8-hour, self-paced, self-study course. A one-month extension can be granted for a nominal fee ($50 US). You can make your one-month extension request and payment here. Upon receipt of your extension request payment, 30 days will be added to your original course expiration date.

How much time will I need to devote to study?

Former students have reported spending 7-9 hours in the course. This course awards 0.8 Continuing Education Units to successful graduates.

Who wrote this course?

Adam PhillipsAdam Phillips – Managing Director, Real Research
Adam Phillips is a research consultant and Managing Director of Real Research. He was Chairman of the ESOMAR Professional Standards and Public Affairs Committees for 15 years and in 2015 won ESOMAR’s prestigious John Downham Award for outstanding achievement and excellence in contributing to the market research industry at an international level. He has been CEO of both AGB Nielsen Media Research and Euroquest, a European research network which specialized in public opinion and media research, CEO of Mass-Observation and CEO of Winona Research in the USA. He is a Fellow and past Chairman of the MRS, a Fellow of the Royal Statistical Society and currently serves on the Executive Editorial Board of the International Journal of Market Research. He has also been a member of the Press Complaints Commission, which self-regulated the British press, and Chairman of the Financial Services Consumer Panel which advises the UK Financial Conduct Authority on the consumer regulation of the financial services industry.

What are the graded components of the course?

You must successfully complete three online assessments with a score of 70% or greater:

  • Progress Check 1
  • Progress Check 2
  • End of Course Quiz

When you earn a score of 70% or greater for the End of Course Quiz you will be passed to the evaluation questionnaire where you will be completing a short evaluation of the course.

After you have successfully completed the questionnaire, then click on the section entitled:
Course Complete – Report My Status to the University. An automated message will then be sent to the University of Georgia Center for Continuing Education alerting the administrative staff of your SUCCESSFUL COMPLETION of the online course. Within 36 hours, you will receive a confirmation “graduate” email from the University of Georgia.

Note: When attempting Progress Check 1, you must earn a score of 70% or greater to continue on with the questions in Progress Check 2. When attempting Progress Check 2, you must score a 70% or greater to continue on with the questions in the End of Course Quiz.

Do I have to purchase a textbook?

No. There is no additional textbook reading assignment for this course; all readings, links and resources are contained within the online course.

Can I study the online course content with my mobile device? What are the technology requirements (devices and browser)?

The online course content, tools and resources are best optimized for a desktop or laptop computer. While the online platform is designed to be mobile responsive, we strongly recommend the use of a desktop or laptop computer.

To take advantage of the different features (PDF files, URLs/links to external websites, animated exercises, audio and video clips) you should use a Windows or Macintosh-based browser. A robust browser such as Chrome, Firefox, Microsoft Edge, or Safari and a fast internet connection provide the best experience. The online platform supports many popular web browser versions. To find out if your computer’s current software configuration is compatible, see System & Software Requirements.

What are my financing options?

Participants in career-oriented programs offered through the University of Georgia Center for Continuing Education may be eligible for financial assistance.

What is the cancellation/refund policy?

You may cancel your enrollment within the first seven days and receive a refund less a $100 administrative processing fee, provided that you have not accessed the online course material at all. Written requests for course cancellation or transfer must be sent to in order to be processed.